Lifecycle Marketing Intern

Teya; Greater London; On-site; GBP 11,000 - 18,000; Full time

Job summary

Teya, based in London, is offering a three-month paid internship in Owned Growth. You'll learn lifecycle marketing, work with Braze, and explore AI-enabled workflows in a high-growth environment.

As part of the Owned Growth team covering 9 European markets, you’ll contribute to campaigns, localisation and experimentation while gaining mentorship from senior operators at a company that values practical impact and customer focus.

Qualifications

• Strong academic record from a leading university.
• Interest in lifecycle marketing, CRM or owned growth.
• Experience with writing campaign copy is a plus.
• Curious about AI tooling and agentic workflows.
• Comfortable with numbers and data analysis.
• Organised and detail-oriented, with attention to copy and links.
• Interest in learning lifecycle marketing and mentorship.

Responsibilities

• Build campaigns and journeys in Braze from one-off sends to multi-step canvases.
• Help bring lifecycle campaigns to life across email, in-app, push, SMS, WhatsApp and content cards.
• Localise campaigns at scale with Lokalise across up to 9 markets.
• Support test-and-learn programmes by setting up testing and analysing results.
• Use AI as a core part of the workflow with agents in Braze canvases.
• Get close to merchants by listening to customer calls and shadowing sales teams.
• Bring fresh thinking with ideas, copy and experiments.

Skills

Strong writer

CRM interest

AI tooling

Numbers

Organised

Lifecycle marketing

Education

Leading university

Recent graduate / final year

Tools

Braze

Snowflake

Amplitude

Lokalise

Glean

Claude

Job description

Hello. We’re Teya.

Teya was founded on a simple belief: local businesses deserve better.

They are the cafés, restaurants, salons, shops and entrepreneurs that bring character to our high streets, create jobs and keep communities moving. Yet for too long, financial services has made life harder for them - with clunky tools, poor support and complexity that gets in the way of running a business.

Teya exists to change that.

We’re building a financial platform for local businesses across Europe - one built around simple tools, thoughtful design and real human support. Our Members rely on us to help them run their business with confidence, and that responsibility shapes the way we work.

We move fast. We care about quality. We stay close to the detail. And we believe great performance and genuine hospitality should go hand in hand.

If you want to build meaningful products, solve real problems and make a genuine difference for local businesses, we’d love to hear from you

Our Mission

You'll help us build and launch the lifecycle programmes that turn new Teya merchants into long-term members. This is a hands-on role for someone early in their career who wants to learn lifecycle marketing in a high growth environment, in a team that working with leading talent, tools and techniques.

You'll work alongside the rest of the Owned Growth team to deliver impactful campaigns across our 9 European markets. You'll get hands-on in Braze from day one, build your understanding of what works across the lifecycle, and help translate our strategy into fantastic outcomes for our members and hockey stick growth for Teya.

Your Team

You'll join Owned Growth, a newly formed team inside Teya's Product function that covers CRM, lifecycle, website, and sales communications across 9 European markets. Led by the Head of Owned Growth, the team works closely with the rest of the global functions for Product, Brand, Marketing and Analytics, and our network of regional teams.

We're a team that moves quickly and uses a modern stack to do it. We're deep users of Braze, Snowflake, Amplitude, and Lokalise, and we've built internal AI-powered workflows that enable our relatively small team can ship at the pace of a much bigger one. You'll use these tools from day one, and we'll invest in you learning them properly.

Your Role

This is a three-month paid internship with the opportunity for a full-time role for a candidate able to demonstrate a long term fit for the role’s requirements and Teya’s culture.

On a regular day, you'll:

• Build campaigns and journeys in Braze, from one-off sends through to multi-step Canvases, getting hands-on with Liquid, segments, and QA from day one
• Help bring lifecycle campaigns to life across email, in-app, push, SMS, WhatsApp and content cards, contributing to copy, design briefs, and channel choices
• Localise campaigns at scale, working with Lokalise and our regional teams to deliver consistently great work across up to 9 markets
• Support our test-and-learn programme by helping set up testing programs at scale, gathering results, and feeding learnings back into the next iteration
• Use AI as a core part of your workflow, working with skills and automations that speed up the build, QA, content, analysis cycles and apply agents to our Braze canvases.
• Get close to our merchants by listening in on customer calls, shadowing our CR and Inside Sales teams, and building real intuition for who we're talking to
• Bring fresh thinking to the campaigns you work on, with ideas, copy, and small experiments that make them better

Your Story

This is an entry-level role. We’d like to see something on your CV that stands out, and a real interest in the subject matter of the role.

• You have a strong academic record from a leading university, and have either recently graduated or are in your final year
• You’ve done something impressive outside your studies, such as leading a society, starting a business or side project, or winning a competition
• You’ve ideally had some work experience through an internship, placement or part-time job. This isn’t essential, and it doesn’t need to be in marketing
• You can show an interest in lifecycle marketing, CRM or owned growth. That could be a newsletter you’ve run, a community you’ve grown, or a Braze or HubSpot certification
• You’re a strong writer and can write campaign copy that sounds like a person wrote it
• You’re comfortable with numbers and want to understand what results mean
• You’re curious about AI tooling and use Claude, ChatGPT or similar in your studies, work or personal life. You want to learn more about agentic workflows
• You’re organised and detail-oriented, and you spot the typo or broken link before it goes out
• You want to learn lifecycle marketing properly and are excited to work alongside more experienced colleagues who’ll mentor you
• You’re happy working from our new headquarters in Central London at least 3 days a week

What makes this role different

• It's B2B to SMB. You're talking to small business owners about things that materially affect their business (yesterday's sales, their funding options, inventory and more), with value and utility over promotional noise.
• It's 9 markets, with further expansion to come. UK, Iceland, Portugal, Spain, Italy, Czechia, Slovakia, Hungary, Croatia and more coming.
• The stack is modern and powered by AI. Braze, Snowflake, Amplitude and Lokalise, with Glean and Claude flowing into our workflows, unencumbered by legacy systems or data. You'll be armed with the tools and training to put you at the cutting edge of what's possible with our marketing channels.
• You'll learn from senior operators. This is a small team with mentorship and exposure to leaders and learning experiences that touch multiple disciplines, departments and regions.

The Perks

• Physical and mental health support through our partnership with WellHub, giving free access to over 1,500 gyms in the UK, 1-1 therapy, meditation sessions, and digital fitness and nutrition apps
• Work from our new headquarters, House of Teya, next to Blackfriars Bridge
• Cycle-to-Work Scheme with allowance up to £5,000
• 'Teya Lime' Brompton bikes free to rent from the office
• Private Health and Life Insurance
• Pension Scheme
• 25 days of Annual Leave (+ Bank Holidays)
• Opportunities to travel to our different offices across Europe
• Regular merchant experiences at our headquarters
• Healthy office snacks and drinks
• Flexible working hours, as long as it suits both you and your team

Teya is proud to be an equal opportunity employer.

We are committed to creating an inclusive environment where everyone regardless of race, ethnicity, gender identity or expression, sexual orientation, age, disability, religion, or background can thrive and do their best work. We believe that a diverse team leads to better ideas, stronger outcomes, and a more supportive workplace for all.

If you require any reasonable adjustments at any stage of the recruitment process whether for interviews, assessments, or other parts of the application—we encourage you to let us know. We are committed to ensuring that every candidate has a fair and accessible experience with us.