Licensing Sales Manager - Puzzles & Games

Disney; Camden Town; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading entertainment company is seeking an experienced commercial strategy lead for the Games & Puzzles category. This full-time role requires strong relationship-building skills, strategic thinking, and experience in consumer products. Candidates will drive growth in EMEA through strategic planning and product development. Benefits include 25 days annual leave, private medical insurance, and park entry perks.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental leave

Employee Resource Groups

Qualifications

• Proven experience in consumer products, ideally within Hardlines or Games & Puzzles.
• Demonstrated ability to lead change and deliver financial targets.
• Strong marketing sensibility across digital, social, and retail channels.
• Cultural awareness and understanding of EMEA market.

Responsibilities

• Implement long-term strategies for Hardlines, focusing on Games & Puzzles.
• Use market trends to develop strategies that drive growth.
• Manage the annual operating plan and forecasts.
• Cultivate partnerships with EMEA accounts.
• Lead contract negotiations.
• Collaborate with marketing teams for product success.
• Drive new business development in Games & Puzzles.

Skills

Relationship-building

Analytical skills

Commercial and strategic thinking

Agile mindset

Cross-functional collaboration

Planning and organization

Education

Degree or equivalent experience in a related field

Tools

Microsoft Office

Keynote

Job description

This role focuses on the Hardlines category, with a particular emphasis on Games & Puzzles. You'll lead commercial strategy and account management, driving growth through strategic planning, licensee optimisation, and new business development. Strong relationship-building, internally & externally, is key to negotiating regional contracts and delivering licensing sales across EMEA. You’ll also apply creative and commercial insight to product development and marketing, identifying new opportunities and partners in the Games & Puzzles space. This is a full‑time role, based out of the London office in Hammersmith, 4 days a week.

Responsibilities

• Implement long-term strategies for the Hardlines department, with a dedicated focus on Games & Puzzles, in collaboration with key stakeholders.
• Use market trends and consumer insights to develop agile, cross-functional strategies that drive growth in the Games & Puzzles category.
• Manage the annual operating plan and quarterly forecasts, aligning licensee objectives with business goals in the Games & Puzzles space.
• Cultivate strong partnerships with EMEA accounts, ensuring alignment and growth within the Games & Puzzles portfolio.
• Lead contract negotiations and ensure alignment with global, EMEA, and local stakeholders.
• Collaborate with creative and marketing teams to support product development and retail success in Games & Puzzles.
• Act as a liaison for International Labour Standards (ILS) compliance.
• Drive new business development and research scalable opportunities in the Games & Puzzles category.
• Participate in market meetings and share best practices across international teams.

Qualifications

• Degree or equivalent experience in a related field.
• Proven experience in consumer products, ideally within Hardlines or Games & Puzzles.
• Strong relationship-building and cross-functional collaboration skills.
• Demonstrated ability to lead change and deliver financial targets.
• Commercial and strategic thinking with strong analytical skills.
• Agile mindset with the ability to identify and act on new opportunities.
• Proficiency in Microsoft Office and Keynote.
• Strong marketing sensibility across digital, social, and retail channels.
• Excellent planning, organisation, and influencing skills.
• Cultural awareness and understanding of EMEA market.

Benefits

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups - WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.