Lead SEO Manager

Tesco UK; Welwyn Garden City; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading UK retailer is seeking a Lead SEO Manager to develop and implement search engine optimisation strategies. The role involves leading SEO efforts, managing budgets, and collaborating with various teams to enhance online visibility. Ideal candidates should have over 5 years of SEO experience, particularly in ecommerce, along with strong analytical and technical skills. Flexible working options are available, fostering a collaborative and inclusive work environment.

Benefits

Flexible working options

Inclusive recruitment process

Qualifications

• 5+ years of experience in an SEO focused role.
• Experience with large scale ecommerce websites.
• Strong understanding of SEO tools and principles.

Responsibilities

• Lead operational SEO aspects across Online businesses.
• Manage SEO budget and forecast expenses.
• Drive SEO strategy and collaborate with teams.

Skills

SEO management

Technical SEO

Data reporting and analytics

Team management

Knowledge of SEO tools

E-commerce strategy

Tools

Google Search Console

Adobe Analytics

Google Analytics

Job description

Overview

Tesco Online is made up of a growing portfolio of businesses including the biggest online grocer in the UK and one of the largest in the world. Digital growth is core to Tesco's future strategy and scaling propositions such as Whoosh and Marketplace are allowing customers access to new and exciting products and services online. As the Lead SEO Manager, you will be responsible for developing and implementing effective search engine optimisation strategies to drive organic traffic and further improve Tesco's online share of voice in the market. You will own the SEO budget and work closely with our agency partners to spot new opportunities, as well as optimising the SEO fundamentals to aid agentic discovery.

Responsibilities

• Lead all operational aspects of SEO at Tesco, including driving share of voice across all Online businesses.
• Support the discovery of Local SEO strategy through the Tesco store estate.
• Own the SEO budget and carefully forecast, monitor and optimise spend into the most impactful areas to generate return for Tesco.
• Drive and own the SEO roadmap into Technology teams to drive organic traffic.
• Partner with Trading and Product teams to apply SEO best practices to content pages, taxonomy and copy across website and app to drive discoverability.
• Drive strategic thinking in the AI space for the Customer function, whilst closely partnering with our Technology teams to combine future strategy.
• Identify high value recommendations from our agencies and develop internal business cases to drive implementation.
• Conduct competitor analyses and market research to identify trends that Tesco can capitalize upon now and into the future.
• Lead with strong data and reporting to help internal teams optimise and plan their execution trading cycles.
• Lead and coach an SEO Executive to develop within the role and beyond.

Qualifications

• 5+ years working in a SEO focused role, either in agency or in house.
• Extensive experience of SEO management on large scale ecommerce websites.
• Strong Technical SEO background and principles.
• Deep agentic AI thinking – perspective and strategic planning for Tesco and the customer.
• Understanding of SEO tools, e.g. Google Search Console and broader tracking / crawling tools.
• Strong reporting and analytics navigation, both SEO tools and broader analytics, e.g. Adobe and Google Analytics.
• Ownership of budget lines into multiple agencies.
• Team management and leadership / coaching of SEO experts.
• Passion for ecommerce and online trading.

Company Culture and Work Environment

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you're just kicking off your career, juggling passions, or navigating big life events, we're here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

Benefits and Support

We're proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you're interested in joining our team but don't tick every box, don't let that hold you back from applying.