Lead SEO Manager

Tesco; Welwyn Garden City; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A prominent UK retailer is seeking a Lead SEO Manager in Welwyn Garden City to enhance their digital growth. This role involves developing SEO strategies, managing the SEO budget, and driving online share of voice in the market. Candidates should have over 5 years of experience in SEO, particularly in large scale ecommerce environments. The position offers a competitive benefits package including an annual bonus and comprehensive medical insurance.

Benefits

Annual bonus scheme of up to 20% of base salary

Holiday starting at 25 days plus a personal day

Private medical insurance

26 weeks maternity and adoption leave at full pay

Free 24/7 virtual GP service

Qualifications

• 5+ years working in a SEO focused role, either in agency or in-house.
• Extensive experience of SEO management on large scale ecommerce websites.
• Strong Technical SEO background and principles.

Responsibilities

• Leading all operational aspects of SEO at Tesco.
• Owning the SEO budget and monitoring spend.
• Driving strategic thinking in the AI space for the Customer function.

Skills

SEO Management

Technical SEO

Reporting and Analytics

Leadership and Coaching

Ecommerce Strategy

Tools

Google Search Console

Adobe Analytics

Google Analytics

Job description

Tesco UK • Shire Park, Kestral Way, Welwyn Garden City • Permanent • Apply by 17-Dec-2025

Tesco Online is made up of a growing portfolio of businesses including the biggest online grocer in the UK and one of the largest in the world. Digital growth is core to Tesco's future strategy and scaling propositions such as Whoosh and Marketplace are allowing customers access to new and exciting products and services online. As the Lead SEO Manager, you will be responsible for developing and implementing effective search engine optimisation strategies to drive organic traffic and further improve Tesco's online share of voice in the market. You will own the SEO budget and work closely with our agency partners to spot new opportunties, as well as optimising the SEO fundamentals to aid agentic discovery.

What is in it for you

We're all about the little helps. That's why we make sure our Tesco colleague benefits package takes care of you - both in and out of work. Click Here to find out more!

• Annual bonus scheme of up to 20% of base salary
• Holiday starting at 25 days plus a personal day (plus Bank holidays)
• Private medical insurance
• 26 weeks maternity and adoption leave (after 1 years' service) at full pay, followed by 13 weeks of Statutory Maternity Pay or Statutory Adoption Pay, we also offer 6 weeks fully paid paternity leave
• Free 24/7 virtual GP service, Employee Assistance Programme (EAP) for you and your family, free access to a range of experts to support your mental wellbeing

You will be responsible for

• Leading all operational aspects of SEO at Tesco, including driving share of voice across all Online businesses.
• Support the discovery of Local SEO strategy through the Tesco store estate.
• Owning the SEO budget and carefully forecasting, monitoring and optimising spend into the most impactful areas to generate return for Tesco.
• Driving and owning the SEO roadmap into Technology teams to drive organic traffic.
• Partner with Trading and Product teams to apply SEO best practices to content pages, taxonomy and copy across website and app to drive discoverability.
• Driving strategic thinking in the AI space for the Customer function, whilst closely partnering with our Technology teams to combine future strategy.
• Identifying high value recommendations from our agencies and developing internal business cases to drive implementation.
• Conducting competitors analyses and market research to identify trends that Tesco can capitlise upon now and into the future.
• Lead with strong data and reporting to help internal teams optimise and plan their execution trading cycles.
• Lead and coach a SEO Executive to develop within role and beyond.

You will need

• 5+ years working in a SEO focused role, either in agency or in house.
• Extensive experience of SEO management on large scale ecommerce websites.
• Strong Technical SEO background and principles.
• Deep agentic AI thinking - perspective and strategic planning for Tesco and the customer.
• Understanding of SEO tools, e.g. Google Search Console and broader tracking / crawling tools.
• Strong reporting and analytics navigation, both SEO tools and broader analytics, e.g. Adobe and Google Analytics
• Ownership of budget lines into multiple agencies.
• Team management and leadership / coaching of SEO experts.
• Passion for ecommerce and online trading.

About us

You might know us as a supermarket, technology company or even for our award-winning mobile network. Truth is, we’re all of those things, and much more. Our colleagues work with one goal in mind, helping to make every day a little better for our customers, colleagues and communities all over the world. No two customers are the same, neither are our colleagues.

At Tesco, we champion a balance that lets you thrive both in and out of work. Spend 60% of your week collaborating with colleagues at our office locations or local sites and the rest remotely. Whether you’re just kicking off your career, juggling passions, or navigating big life events, we’re here to support you. We always welcome a conversation about flexible working, so talk to us throughout your application about how we can support.

We’re proud to be an accredited Disability Confident Leader, where everyone’s welcome. That’s why we commit to providing a fully inclusive and accessible recruitment process. If you need support with your application, click here for more information. And if you’re interested in joining our team but don’t tick every box, don’t let that hold you back from applying.