Lead Product Marketing Manager - Solutions

Miro; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading technology company is seeking a Lead Product Marketing Manager to drive solution marketing strategies for their platform. This role emphasizes customer-centric marketing and requires 5 years of enterprise SaaS experience. The successful candidate will collaborate across teams to develop marketing strategies and influence product positioning, offering a competitive equity package and opportunities for growth.

Benefits

Competitive equity package

Health insurance

Corporate pension plan

Lunch snacks and drinks

Wellbeing benefits

Annual learning allowance

Opportunity to work in a diverse team

Qualifications

• 5 years of product marketing experience in enterprise SaaS environments.
• T-shaped marketing skills with both product marketing expertise and understanding of demand generation.
• Experience in positioning complex capabilities into customer value propositions.

Responsibilities

• Drive deep customer and market understanding through research.
• Develop solution positioning and messaging for customer segments.
• Build go-to-market strategies across the full customer journey.
• Partner with teams to execute marketing campaigns and sales enablement.
• Influence decisions across product, sales, marketing, and customer success.

Skills

Product marketing expertise

Customer-centric marketing

Competitive intelligence

Data analysis

Communication

Job description

About the Team

Miro Product Marketing team shapes how the world thinks about adopts and gets value from Miro. We are responsible for crafting and packaging Miro's product story and taking it to customers with impactful go-to-market approaches built in partnership across teams at Miro. Successful Product Marketers at Miro are curious, customer‑centric, creative problem solvers who operate with end‑to‑end ownership of their domain and can seamlessly shift from storytelling to strategy to tactical marketing execution to drive outcomes.

About the Role

We're seeking an exceptional Lead Product Marketing Manager to join our Solutions PMM function, driving how we package and position Miro's platform and core products for distinct customer segments, personas, or industries. This role requires a deep understanding of customer‑centric marketing and the expertise to translate Miro's capabilities into compelling differentiated solutions for specific buying groups and market segments.

You will bridge the gap between Miro's product capabilities and real‑world customer needs, developing solution‑level strategies that drive adoption, engagement, and revenue growth across key market segments. This role offers significant autonomy to build scalable go‑to‑market approaches while working directly with senior leadership to expand Miro's market reach and competitive positioning.

What you’ll do

• Drive deep customer and market understanding through curiosity‑driven research, uncovering insights about target personas, buying processes, competitive landscapes, and customer journeys across distinct segments, including service providers, IT teams, and industry verticals.
• Develop differentiated solution positioning and messaging that packages Miro's platform capabilities into compelling value propositions for specific customer segments, connecting product features to business outcomes that resonate with distinct buying groups.
• Build comprehensive segment‑specific go‑to‑market strategies with an end‑to‑end perspective, optimizing messaging and positioning throughout the full customer journey from awareness through retention while driving system‑wide impact across marketing, sales, and customer success.
• Drive solution marketing campaigns and sales enablement by partnering with cross‑functional teams to execute full‑funnel marketing campaigns, create targeted sales plays, and develop compelling case studies that demonstrate ROI for specific customer segments.
• Influence cross‑functional alignment without formal authority, driving decisions across product, sales, marketing, and customer success teams through data‑driven insights and compelling storytelling that connects solutions to business outcomes.

What you’ll need

• 5 years of product marketing / generalist marketing experience with proven success in segment‑based or solution marketing, preferably in enterprise SaaS environments with both PLG and sales‑led go‑to‑market motions.
• T‑shaped marketing skills combining deep product marketing expertise (positioning, messaging, competitive intelligence) with broad understanding of demand generation, sales enablement, and customer lifecycle marketing.
• Multi‑product or platform experience with enterprise software, particularly in productivity collaboration or work management solutions, with demonstrated ability to package complex capabilities into clear customer value propositions.
• Specialized expertise coming from or marketing to service providers (professional services firms, consultancies, agencies) or IT/enterprise technology buyers would be a strong plus for this role.

What’s in it for you

• Competitive equity package
• Health insurance for you and your family
• Corporate pension plan
• Lunch snacks and drinks provided in the office
• Wellbeing benefit and WFH equipment allowance
• Annual learning and development allowance to grow your skills and career
• Opportunity to work for a globally diverse team