Lead Product Marketing Manager (Product)

BrightLocal; Brighton; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A dynamic digital marketing firm in Brighton is seeking a Lead Product Marketing Manager to own and elevate product marketing strategies across the platform. This role involves developing compelling messaging, conducting competitor analysis, and leading go-to-market initiatives for new products. Ideal candidates have a proven track record in product marketing, strong communication skills, and a collaborative approach. The position offers a competitive salary, performance-based bonus, hybrid working, and numerous benefits.

Benefits

Competitive salary (dependent on experience)

Up to 20% bonus (Performance-based)

Hybrid working (2 days / week in office)

25 days holiday + bank holidays + your birthday off

3 duvet days per year

Vitality Healthcare

£1,000 annual personal learning budget

A friendly, supportive team

Qualifications

• Proven Product Marketing experience, ideally in SaaS, B2B tech, or MarTech.
• Strong storytelling and communication skills to simplify complex topics.
• Experience marketing AI-based products is a plus.

Responsibilities

• Create clear, differentiated positioning and messaging for the platform and features.
• Lead persona development and keep understanding of customer needs up to date.
• Partner with PMs and Marketing to shape GTM strategies for new products.
• Own how we communicate the product roadmap internally and externally.

Skills

Product Marketing experience

Strong storytelling and communication skills

Collaborative approach

Confidence working independently

Job description

At BrightLocal, we’re on a mission to empower businesses to grow locally. We achieve this by simplifying growth by removing the complexity of local search marketing, enabling local businesses to outperform their competitors and attract new customers.

We are looking for a Lead Product Marketing Manager to own, drive, and elevate Product Marketing across our platform. As the sole dedicated PMM within the product team, you’ll build the function end-to-end : defining positioning and messaging, deepening customer insight, and leading go-to-market for new products and features.

This is a high-impact, cross-functional role working closely with Product, Design, Engineering, Customer Success, Sales, and Marketing, making sure our strategy is understood, our launches land brilliantly, and we continuously feed customer and market insight back into the product roadmap.

If you thrive in ambiguity, love strategic partnering, and can turn product thinking into clear, compelling stories, we’d love to hear from you.

What you’ll be doing

Own positioning & messaging

• Create clear, differentiated positioning and messaging for BrightLocal’s platform and features
• Turn product capabilities into value‑led narratives tailored to our users

Be the voice of the customer & market

• Lead persona development and keep our understanding of customer needs, Jobs To Be Done, motivations, and buying behaviours up to date
• Own competitor intelligence : build frameworks, gather insights, and share actionable analysis across the business

Lead go-to-market for launches

• Partner with PMs and Marketing to shape GTM strategies for new products and feature releases
• Equip internal teams with the right messaging, launch assets, and training to drive adoption and revenue impact

Bring clarity through communication

• Own how we communicate the product roadmap internally and externally—what’s coming, why it matters, and how it supports our strategy
• Write and manage release notes, product updates, and launch announcements
• Ensure Sales, Support, CSMs, and Marketing have timely visibility on changes and what’s next
• Build playbooks, enablement materials, competitive battlecards, and customer‑friendly education content

What we offer

• Competitive salary (dependent on experience)
• Up to 20% bonus (Performance-based)
• Hybrid working (2 days / week in our Brighton office)
• 25 days holiday + bank holidays + your birthday off
• 3 duvet days per year
• Vitality Healthcare
• £1,000 annual personal learning budget
• A friendly, supportive team with a strong people‑first culture

What you’ll bring

• Proven Product Marketing experience (ideally in SaaS, B2B tech, or MarTech)
• Strong storytelling and communication skills—able to make the complex simple (and ideally comfortable using data to support the story)
• Confidence working independently and leading without authority
• A collaborative approach with Product Managers, Designers, Engineers, and commercial teams
• Bonus points for experience marketing AI‑based products, and for using AI in your day‑to‑day work

About BrightLocal

Founded in 2009, BrightLocal has grown into a powerhouse name in Local SEO and digital marketing. We provide insights and services to brands big and small, helping businesses build smarter local strategies that drive real growth.

We’re proud of a kind, talented team who live and breathe our company beliefs—and we care deeply about making BrightLocal a great place to do your best work, whether that’s in our (genuinely fun) office or remotely.