Lead Product Designer

Story Terrace Inc.; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A dynamic BeautyTech startup in London seeks a Lead Product Designer to shape the user experience of their innovative product. This role involves leading design strategies and building a collaborative team. Candidates should have 6+ years of experience in product, UX, or UI design, with a strong focus on AI-first solutions. This unique opportunity allows for hands-on leadership in a fast-paced startup culture.

Benefits

Competitive Salary

25 days annual leave

Private Healthcare

Hybrid working

Qualifications

• 6+ years of experience in Product, UX or UI Design.
• Experience in startups or scale-ups.
• Proven experience designing for AI-first experiences.

Responsibilities

• Lead the design team and build a collaborative culture.
• Define and implement design strategies for user engagement.
• Collaborate with PMs to create cutting-edge AI-advisor experiences.

Skills

Leadership

UX Design

UI Design

AI Design

Collaboration

Tools

Figma

Job description

Who we are

Noli is the future of BeautyTech! Backed by L'Oréal, we launched in 2024 with a BIG mission: to solve the ultimate beauty dilemma; helping users find the perfect products for their unique needs. Based in the heart of London (Holborn), we're a dynamic, fast-growing startup reshaping the online beauty experience.

What you’ll get from us:

• Competitive Salary
• Location: Holborn - Central London
• Hybrid working - 3 days onsite & 2 days WFH
• 25 days annual leave with bank holidays on top
• Private Healthcare
• Other additional perks on offer

What you’ll be doing

Reporting to our Director of Product, as our Lead Product Designer, you’ll shape the user experience across the entire Noli product from blue‑sky strategy to hands‑on execution.

You’ll define how beauty and AI meet, leading the vision, design, and delivery of elegant, human experiences that inspire and engage. You’ll also build and nurture Noli’s design culture from the ground up, crafting a team and process that moves fast, thinks boldly, and designs fearlessly.

• You’ll have end to end product design ownership, from blue sky strategy to execution. You’ll be expected to originate bold new strategies, ideas and concepts for the Noli product and experience and make them happen.
• You’ll define the future as much as optimising for the present, helping to shape and drive the product vision and roadmap as well as future opportunity spaces – in particular in the context of designing AI‑enabled experience.
• You’re as comfortable concepting new features from scratch as you are refining them into elegant, buildable experiences. You’ll be a hands on leader who will enable us to execute and move towards the vision at pace, by working fast, iteratively and collaboratively in a hypothesis‑led way across disciplines (user research and insights, research & innovation (R&I), brand, marketing, and product), creating world class design systems and execution and by creating deep working relationships with your agile engineering partners.
• As the most senior designer in the Noli product team, you'll have the unique opportunity to be the catalyst for our budding design team, shaping its evolution, culture, and team from the ground up.
• You’ll be an inspiring and supportive lead, manager and mentor to the product design team, as well as being the go to partner for Noli brand and creative leads to ensure consistency, excitement, engagement and clarity of proposition for Noli consumers end to end.
• In particular, you'll be the driving force behind the Personalisation pod within product, where you'll push the boundaries of design and experience to create groundbreaking, memorable and differentiating experiences that are at the heart of Noli’s innovation and performance.
• This dynamic role offers an unparalleled opportunity to take ownership, innovate, and lead in a fast‑paced, creative environment, helping to build the foundation of design at a startup with huge potential in a time of massive creative change driven by AI.

This role is ideal for someone who wants to get involved early throughout the product lifecycle, defining highly creative design solutions and seeing them through to delivery and impact with users.

Your Responsibilities:

Leadership & Team Building:

• Build the Design Function: As the most senior designer, you will architect the design team, recruiting and nurturing talent to establish a dynamic and collaborative design culture at Noli. You’ll inspire, coach and lead the team, developing individuals to their maximum potential.

Product Design & Personalisation Pod:

• Set the Design Vision: Imagine, define and implement highly creative and effective design strategies that make sure our users feel seen and heard, that meet our user pain points and inspire and elevate the team’s work.
• Elevate Personalisation Design: As the most senior designer, you lead end-to-end design for the personalisation Pod, collaborating with the PMs to create cutting‑edge, trustworthy AI‑advisor experiences that revolutionise beauty recommendations.
• Innovate with Science: Work alongside advanced R&I scientists and clinicians to integrate the most relevant beauty scientific insights into the experience, ensuring our solutions are both exciting and credible for our users.

End‑to‑End Design Experience:

• Craft Beautiful, Ownable and Effective Experiences: Ensure an exciting, seamless and compelling design experience unique to the Noli brand across all touchpoints that makes our users feel seen and heard, influencing teams and stakeholders across the business to make sure the user experience is joined up.
• Drive Strategic Impact: Use user and research‑led design thinking and brave creativity to develop new and powerful product strategies that holistically advance the end to end user experience.
• Foster Deep Partnerships: Proactively and deeply collaborate with your engineering partners, and with cross‑functional teams including user research and insights, R&I, marketing and brand to amplify the creative mindset and ensure a consistent and vibrant design language across all touchpoints and channels.

What we’re looking for:

We’re searching for a hands on design leader who can balance imagination, craft, and strategy. You’ll be someone who thrives in a fast‑moving start up environment and wants to build something meaningful from the ground up.

You’ll bring:

• 6+ years of experience in Product, UX or UI Design within consumer tech or B2C products doing both leadership and being hands on.
• Experience within startups or scale ups is highly desirable and preferred.
• Proven experience designing for AI‑first experiences or personalisation at scale.
• A builder’s mindset - excited to create systems, teams, and culture from scratch.
• Strategic systems thinking - able to zoom out to define vision and zoom in to perfect the details.
• Able to demonstrate success working closely with Product, Engineering, and Brand.
• You’re obsessed about users- deeply empathetic, data‑informed, and research‑driven.
• Hands‑on….. you love Figma, iteration, and getting into the pixels.
• Inspiring leadership - you lift others up, nurture creativity, and lead by example.

Our Noli culture

• Founded for the People : We put users at the centre, constantly learning and adapting to meet their unique needs.
• Boundlessly Ambitious : We set high expectations and push boundaries to achieve great things.
• Relentlessly Curious : We embrace new technologies and stay ahead of trends in beauty and tech.
• Positively Glowing : Our energy is contagious and fuels our creativity.
• Empowered : We give our team freedom to experiment, innovate, and take ownership.
• Unique & United : We celebrate diversity and strive to be better, together.