Lead Paid Social Creative

Charlotte Tilbury; City Of London; On-site; GBP 45,000 - 65,000; Full time

Job summary

A leading beauty brand in the UK seeks a Lead Paid Social Creative to drive global paid social campaigns. This role requires 5-7 years of performance marketing experience and skills in innovative content creation, team management, and stakeholder collaboration. The ideal candidate will work in a dynamic environment with a hybrid model and enjoy benefits like 25 days holiday and a generous product discount.

Benefits

25 days holiday plus bank holidays

Inclusive parental leave policy

Pension and life assurance

Employee wellness programs

Dog-friendly workdays

Generous product discount

Qualifications

• 5-7 years of experience in performance marketing, particularly in paid social advertising.
• 2 years of experience with project management and stakeholder reporting.
• Innovative thinker and autonomous worker.

Responsibilities

• Own the partnership between Global Marketing, Creative Agency, & Performance Marketing.
• Manage the creative development process for paid social campaigns.
• Develop brand-consistent content to drive sales and improve brand equity.
• Manage a team of editors and oversee their projects.
• Generate new content to expand the asset library and coordinate with departments.

Skills

Performance marketing

Creative development

Project management

Stakeholder management

Content creation

Job description

About Charlotte Tilbury Beauty

Founded by British makeup artist and beauty entrepreneur Charlotte Tilbury MBE in 2013, Charlotte Tilbury Beauty has revolutionised the face of the global beauty industry by de‑coding makeup applications for everyone, everywhere, with an easy‑to‑use, easy‑to‑choose, easy‑to‑gift range. Today, Charlotte Tilbury Beauty continues to break records across countries, channels, and categories and to scale at pace.

Over the last 10 years, Charlotte Tilbury Beauty has experienced exceptional growth and is one of the most talked about brands in the beauty industry and beyond. It has become a global sensation across 50 markets (and growing), with over 2,300 employees globally who are part of the Dream Team making the magic happen.

Today, Charlotte Tilbury Beauty is a truly global business, delivering market‑leading growth, innovative retail and product launches fuelled by industry‑leading tech — all with an internal culture of embracing challenges, disruptive thinking, winning together, and sharing the magic. The energy behind the brand is infectious, and as we grow, we are always looking for extraordinary talent who want to be part of this our success and help drive our limitless ambitions.

About the role

We are seeking a talented Lead Paid Social Creative to significantly impact the creative development of our global paid social campaigns. You will use performance marketing (specifically paid social) data to create optimum campaign content, interpreting results to develop strategic and thoughtful creative. The ideal candidate should have a background in Performance Marketing and or creative development for digital ads, feel confident developing creative workflows and managing multiple projects, and be able to collaborate with key stakeholders. Additionally, the candidate should be highly organised, a problem solver, an excellent communicator, and eager to learn.

As a Lead Paid Social Creative you will

• Own the partnership between Global Marketing, Creative Agency, & Performance Marketing: Lead the cross‑collaboration among Global Marketing, Creative, & Performance Marketing Teams to design campaign briefs and objectives.
• Manage Creative Operations: Oversee the creative development process from start to finish for Paid Social, focusing on both core and new product campaigns. Largely serving as a creative consult to our internal Creative agency for our new product campaign launches and owning Core asset production autonomously.
• Innovate with Fresh Ideas: Develop brand‑consistent, skilfully written/designed content to drive sales, enhance brand awareness, and improve overall brand equity.
• Manage Editors: Manage 1‑2 full‑time editors, managing and organising their projects, briefing storyboards, and providing consistent feedback for optimisations.
• Create and Capture Content: Generate new content to expand the asset library and coordinate with other departments, i.e. Digital, Social, and Creative agency teams. This will include designing and briefing shoots, as well as owning entire UGC campaigns.
• Stakeholder Management: Handle day‑to‑day stakeholder management and reporting with ease, including the CMO, Head of Creative, Director of Global Marketing, etc.
• Organise Resources: Maintain and update all ‘Always‑on’ paid social resources across systems and trackers.
• Own Global Paid Social Creative Budget: Forecast and manage full‑year budgets including editor costs, content needs (UGC, in‑house shoots, usage rights, etc.).

Who you will work with

Reporting into the Global Brand Marketing Director.

About you

• 5‑7 years’ experience within the performance marketing space – either in an agency or brand – driving paid social advertising strategy and content creation, ideally with a background in beauty or consumer goods.
• 2 years of experience with project management and stakeholder reporting.
• Innovative thinker and creatively driven.
• A go‑getter, autonomous worker.
• Skilled in reporting and measurement and interpreting results and applying to campaigns.
• Self‑motivated, action‑oriented and ambitious with a positive ‘can‑do’ attitude.
• A keen interest in all things skincare, beauty/fashion and an avid follower of relevant news, trends.

Charlotte Tilbury is a fast‑paced and dynamic environment where nimble mindsets, striving to deliver the best and wanting to be part of a global #dreamteam are key. Even though we have requirements, our experience and background are just a guide, we still love to welcome applicants with more or less experience stated, provided necessary skills can be demonstrated.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves.
• We’re a hybrid model with flexibility, allowing you to work how best suits you.
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday.
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey.
• Financial security and planning with our pension and life assurance for all.
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues.
• Bring your furry friend to work with you on our allocated dog‑friendly days and spaces.
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everybody in the world to be the most beautiful version of themselves. We celebrate and support this by encouraging and hiring people with diverse backgrounds, cultures, voices, beliefs, and perspectives into our growing global workforce. By doing so, we better serve our communities, customers, employees – and the candidates that take part in our recruitment process.

If you want to learn more about life at Charlotte Tilbury Beauty please follow our LinkedIn page!