Lead Marketing Analyst

Tempcover; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Benefits offered by this job

10% discretionary yearly bonus

Hybrid working approach

Employer matching pension contributions

£300 Work from Home budget

Excellent parental leave policies

25 days holiday

Private medical cover

Learning and training budget

Electric vehicle and cycle to work schemes

Job summary

A dynamic insurance firm in Greater London seeks a Lead Marketing Analyst to enhance marketing performance and drive business revenue. The ideal candidate will have advanced analytics experience, excellent SQL skills, and proficiency in data visualization tools. You'll be responsible for building measurement frameworks, refining attribution models, and analyzing marketing data to provide actionable insights. This role supports a hybrid working approach and offers competitive compensation, including bonuses and comprehensive benefits.

Qualifications

• Advanced Analytics experience in Marketing Analytics and Performance is required.
• Excellent SQL and data manipulation skills are crucial.
• Strong experience with data visualization tools is essential.
• Experience with Tableau, Looker or PowerBI for data visualization.
• Ability to build ROI models, forecast, and present to senior stakeholders.
• Understanding of Brand Awareness vs Click-Through Rate and their interaction.
• Experience in e-commerce/online business; insurance industry experience is a plus.
• Pragmatic, agile decision-maker in a fast-moving brand.

Responsibilities

• Own the measurement framework connecting marketing investment to revenue.
• Build a single source of truth for marketing performance.
• Develop and refine attribution models.
• Develop attribution models to understand brand impact on conversions.
• Own brand tracker surveys to diagnose volatility with spend.
• Design and analyze controlled experiments for creative, audience, and geo-targeting.
• Build and maintain dashboards giving real-time KPIs to Marketing and Exec Board.
• Transform raw data from Azure, Google BigQuery to clean datasets.
• Establish data structures and reporting standards to onboard future analysts.

Skills

Marketing Analytics

SQL

Data manipulation

Data visualization (Tableau, Looker, PowerBI)

Commercial acumen

Marketing fluency

Fast decision making

E-commerce knowledge

Insurance knowledge

Tools

Google BigQuery

Python

R

Git

dbt

Looker

Job description

Lead Marketing Analyst

Tempcover is at the forefront of the fast‑growing world of short term insurance. Our mission is to make car insurance flexible, quick, and easy for drivers.

Responsibilities

• Own the measurement framework that connects brand & performance marketing investment to business revenue.
• Build a single source of truth for marketing performance; support brand media activity through advanced measurement (econometrics and controlled experiments).
• Provide hands‑on support for mid‑to‑lower funnel channels (Paid Social, PPC) to ensure efficiency across the customer journey.
• Develop and refine attribution models (controlled experiments, multi‑touch attribution) to understand how brand metrics support lower‑funnel conversion.
• Own brand tracker survey and use data to diagnose volatility and correlate with media spend.
• Design and analyze robust controlled experiments for creative, audience, and geo‑targeting.
• Build and maintain interactive dashboards that provide real‑time visibility into marketing KPIs for the Marketing team and Executive Board.
• Manipulate raw data from Azure, Google BigQuery and other sources to create clean, usable datasets for analysis.
• Establish data structures and reporting standards to onboard and manage future CRM/Retention analysts.

Qualifications

• Advanced Analytics experience in Marketing Analytics, both Brand (econometrics, controlled experiments, brand tracking) and Performance (digital attribution).
• Excellent SQL skills and data manipulation (Google BigQuery). Proficiency in Python or R for advanced modeling is highly desirable.
• Strong experience with data visualization tools (Tableau, Looker, PowerBI) and version control/data transformation tools (Git, dbt).
• Commercial acumen: building ROI models, forecasting, and presenting clear, actionable recommendations to senior stakeholders.
• Marketing fluency: understand the difference between Brand Awareness and Click‑Through Rate and how they influence each other.
• Pragmatism & agility: fast‑moving challenger brand, need to decide when a model is “good enough” to make a quick decision.
• Industry knowledge: e‑commerce / online businesses. Insurance industry experience is a bonus.

Benefits

• 10% discretionary yearly bonus and yearly pay reviews.
• Hybrid working approach: 2 in‑office days per week and up to 22 working days per year to “work from anywhere”.
• Employer matching pension contributions up to 7.5%.
• One‑off £300 “Work from Home” budget.
• Excellent maternity, paternity, shared parental and adoption leave policy.
• 25 days holiday (increasing with years of employment to 30 days) + 2 days “My Time” per year.
• Private medical cover, critical illness cover and employee assistance programme.
• A healthy learning and training budget.
• Electric vehicle and cycle to work schemes.
• Regular events – team socials to company‑wide events.