Lead Marketing Analyst

Harnham; Remote; GBP 90,000 - 100,000; Full time

Job summary

A leading games studio is looking for a Lead Marketing Analyst to oversee marketing analytics strategies and drive growth in a pivotal year for the company. The successful candidate will have strong experience in the gaming sector and a deep understanding of LTV modelling, forecasting, and data storytelling. This role offers a competitive salary between £90,000 and £100,000, fully remote, and is a chance to impact a globally recognized brand significantly.

Qualifications

• Experience in the Gaming space - essential for this role.
• Ability to design and build robust LTV models tied to attribution cohorts.
• Experience in forecasting marketing performance against spend.

Responsibilities

• Own end-to-end marketing analytics across various channels.
• Develop and maintain LTV models and forecasts.
• Provide actionable insights to marketing leadership.

Skills

Experience in the Gaming space

LTV Modelling

Forecasting

Uplift / Incrementality

Advanced SQL

Data storytelling

Job description

Lead Marketing Analyst

Fully Remote (UK-based)

£90,000–£100,000

The Company

I’m exclusively supporting a leading games studio, creators of one of the world’s longest-running MMORPGs, to find a Lead Marketing Analyst! This year marks a major marketing scale‑up, with spend set to more than double previous years; this is a rare chance to join a globally recognised gaming brand at a pivotal moment, driving the next stage of its growth

The Role

This is a hands‑on lead position, responsible for taking marketing analytics beyond current capacity.

• Own end‑to‑end marketing analytics across CRM, paid media, lifecycle, and subscription funnels
• Develop and maintain robust, continuously learning LTV models tied to attribution cohorts
• Build and own forecasts that tie marketing performance to spend and growth targets
• Design and interpret uplift / incrementality experiments where attribution is weak
• Provide attribution oversight across PC vs mobile pipelines, ensuring accuracy and reliability
• Partner with marketing leadership, finance, and exec teams to deliver clear, actionable insights
• Act as a mentor / partner to the current Senior Marketing Analyst

You’ll be embedded in Marketing with support from data engineering and data science, ensuring best practice and high‑quality outputs

Your Skills & Experience

• Experience in the Gaming space - essential for this role
• LTV Modelling – robust, continuously improving models tied to attribution cohorts
• Forecasting – building and owning forecasts that link spend to growth outcomes
• Uplift / Incrementality – designing and interpreting experiments where attribution falls short
• Advanced SQL
• Data storytelling – translating complex analytics into clear recommendations for marketers, CFO, and CEO
• Media Mix Modelling (MMM) – familiar with methods, data needs, vendors, and evaluation (nice to have)
• Attribution oversight – deep understanding of pipeline differences (PC vs mobile), data flows, and validation (nice to have)
• Vendor literacy – able to evaluate, run RFPs, and manage third‑party partners (nice to have)

The Benefits

• Salary of £90,000–£100,000

How To Apply

Please register your interest by sending your CV to Adam Osborne at Harnham via the Apply link on this page