Lead Generation Marketing Manager - Global Payments Company

Principle HR; Northern Ireland; Hybrid; GBP 70,000 - 80,000; Full time

Job summary

A leading global payments company is seeking a Lead Generation Marketing Manager to drive offline growth across Europe. This hands-on, strategic role requires collaboration and creative campaign execution to generate high-quality leads. The ideal candidate has 4-6 years of experience in lead generation and is skilled in Salesforce. This position offers a hybrid work model and a contract for 11 months.

Qualifications

• 4-6 years' experience in lead generation, demand generation, or field marketing.
• Proven success executing offline campaigns (trade shows, partnerships, events).
• Strong analytical mindset with the ability to connect marketing activity to business outcomes.

Responsibilities

• Lead offline lead generation across trade shows and experiential campaigns.
• Own and grow the EU lead pipeline, managing qualification and conversion processes.
• Set up and track marketing campaigns in Salesforce.
• Plan and execute European trade shows.

Skills

Lead generation

Salesforce

Marketing automation tools

Analytical skills

Collaboration

Tools

Salesforce

Marketo

Job description

Lead Generation Marketing Manager - Global Payments Company

• Contract ; 11 months
• Location ; Hybrid Dublin
• Salary ; €80k - €90k pa

We're looking for a Lead Generation Marketing Manager to drive offline growth across Europe. This is a hands‑on, strategic role for someone who thrives on turning creative campaigns into measurable pipeline results.

What You'll Do

• Lead offline lead generation across trade shows, partnerships, and experiential campaigns that build brand awareness and generate high‑quality leads across key European markets.
• Own and grow the EU lead pipeline, managing qualification and conversion processes across France, Spain, and Ireland.
• Set up and track marketing campaigns in Salesforce, ensuring clear reporting and strong ROI.
• Support and enable sales with the tools, insights, and processes to improve follow‑up and conversion.
• Plan and execute European trade shows—from logistics and creative planning to post‑event impact analysis.
• Collaborate with cross‑functional teams to ensure cohesive storytelling and strong funnel performance.
• Continuously analyse and optimise campaign performance to maximise efficiency and revenue impact.

What You Bring

• 4‑6 years' experience in lead generation, demand generation, or field marketing.
• Proven success executing offline campaigns (trade shows, partnerships, events).
• Skilled in Salesforce and marketing automation tools (e.g. Marketo).
• Strong analytical mindset with the ability to connect marketing activity to business outcomes.
• Excellent communicator and collaborator, comfortable working across teams.
• A strategic thinker who's not afraid to get hands‑on.

Apply today if you are interested or email