Lead Generation Manager

Real Recruitment; Ware; On-site; GBP 50,000 - 65,000; Full time

Job summary

A leading recruitment firm in Ware is seeking a passionate Lead Generation Manager to train and mentor a team of academy trainees into high-performing sales professionals. The ideal candidate will have over 3 years of experience in sales management, a proven track record in motivating teams, and strong coaching skills. This role involves managing KPIs, driving lead generation, and supporting team development in a positive environment.

Qualifications

• 3+ years' experience in a similar sales management or lead generation role.
• Proven success in managing and motivating teams in a target-driven environment.
• Strong communication, coaching, and organisational skills.

Responsibilities

• Manage, coach, and motivate the Academy team to meet KPIs.
• Drive the generation of qualified meetings for the external sales team.
• Ensure consistent use of CRM systems to record activity.

Skills

Leadership

Coaching

Sales motivation

Communication

Organizational skills

Job description

Lead Generation Manager

Location: Office Based, Ware Hertfordshire

Salary: £50,000 (DOE) + Commission | OTE £60,000-£65,000

This is a fantastic opportunity for an experienced and driven Lead Generation Manager to train and mentor the next generation into high‑performing sales professionals.

A key part of our success has been the Lead Generation Academy, where we develop school leavers and first‑time job seekers into high‑performing sales professionals. We are now looking for a hands‑on, motivational Academy & Lead Generation Manager to lead this team and drive performance to the next level.

The Role

• Take ownership of a team of approximately six academy trainees, coaching and developing them through a structured 12‑18 month programme.
• Your goal is to help them become confident, capable salespeople who can consistently generate new business meetings for our field sales teams.
• Lead from the front – managing activity levels, ensuring KPI achievement, and creating a positive, high‑energy sales environment.
• Work closely with vendors to deliver product training and ensure the team understands and can confidently promote our solutions.

Key Responsibilities

• Manage, coach, and motivate the Academy team to meet and exceed call and booking KPIs.
• Drive the generation of qualified meetings for the external sales team through outbound calling and lead development.
• Ensure consistent use of CRM systems to record and track activity and lead progression.
• Monitor performance metrics including call volumes, booking ratios, and conversion rates, providing regular reports and feedback.
• Collaborate with marketing and vendors to deliver ongoing training on Managed Print and Telecoms products.
• Support the ongoing improvement of the Academy programme – contributing to content, structure, and culture.
• Identify and nurture high‑performing trainees ready for promotion into full sales roles.

About You

You are an energetic, people‑focused leader with a passion for developing talent. You understand what it takes to succeed in lead generation and can inspire new entrants to the world of sales to perform at their best.

You will have:

• 3+ years' experience in a similar sales management or lead generation role.
• Proven success in managing and motivating teams in a target‑driven, outbound calling environment.
• Strong communication, coaching, and organisational skills.
• A proactive and positive mindset with the ability to lead by example.
• Experience within Managed Print, Telecoms, or related B2B services (advantageous but not essential).