Lead Engineer - Salesforce Marketing Automation

Pertemps Contracts; England; Hybrid; GBP 47,000 - 57,000; Full time

Job summary

An educational institution is seeking a Lead Engineer for Salesforce Marketing Automation. This role involves designing and delivering marketing automation solutions and requires a strong background in software engineering. Ideal candidates have proven experience in marketing automation, excellent communication skills, and the ability to engage with both technical teams and stakeholders. The position supports a flexible hybrid working model, requiring a presence in Milton Keynes as needed.

Qualifications

• Proven experience building and managing marketing automation solutions, ideally within Salesforce or similar platforms.
• Strong software engineering background with solid coding, architecture, and integration skills.
• Experience with data workflows, segmentation, analytics, and automation in a marketing context.
• Understanding of DevOps practices, CI/CD pipelines, and engineering excellence frameworks.
• Excellent communication skills and ability to engage technical teams and business stakeholders.
• Analytical and solution-oriented thinker capable of leading complex technical initiatives.

Responsibilities

• Lead engineering efforts for marketing automation solutions within Salesforce, ensuring high performance, scalability and reliability.
• Architect and implement frameworks, automation pipelines and integrations to support multi-channel marketing operations.
• Promote technical best practices: coding standards, testing, CI/CD pipelines and monitoring.
• Work with marketing, data, and product stakeholders to translate business requirements into technical solutions.
• Oversee data architecture, segmentation, and analytics support within marketing automation platforms.
• Mentor and guide developers, fostering a culture of technical excellence and continuous improvement.
• Manage operational stability, handle escalations, and ensure effective incident and problem resolution.

Skills

Marketing automation solutions

Software engineering skills

Data workflows and analytics

DevOps practices

Excellent communication

Analytical thinking

Job description

Lead Engineer - Salesforce Marketing Automation

The Open University

Location: Milton Keynes / Hybrid (on-site 1 day per week)

Salary: 47,389 - 56,535 plus a market supplement (to July 2027)

Contract: Permanent, 37 hours per week

Role Overview

This Lead Engineer role will drive the design, delivery and evolution of marketing automation solutions within Salesforce. The position sits at the interface of technology, marketing and data - owning technical leadership, architecture decisions and solution delivery to power personalised engagement and cross-channel orchestration.

With a strong engineering mindset, the post holder will support both hands-on development and technical strategy, working closely with senior stakeholders and delivery teams.

Key Responsibilities

• Lead engineering efforts for marketing automation solutions within Salesforce, ensuring high performance, scalability and reliability.
• Architect and implement frameworks, automation pipelines and integrations to support multi-channel marketing operations.
• Promote and demonstrate technical best practices: coding standards, testing, CI/CD pipelines and monitoring.
• Work with marketing, data and product stakeholders to translate business requirements into technical design and implementation.
• Oversee data architecture, segmentation and analytics support within marketing automation platforms.
• Mentor and guide developers, creating a culture of technical excellence and continuous improvement.
• Manage operational stability, handle escalations and ensure effective incident and problem resolution.

Candidate Profile

Essential

• Proven experience building and managing marketing automation solutions, ideally within Salesforce or similar platforms.
• Strong software engineering background: solid coding, architecture and integration skills.
• Experience with data workflows, segmentation, analytics and automation in a marketing context.
• Understanding of DevOps practices, CI/CD pipelines and engineering excellence frameworks.
• Excellent communication skills - able to engage technical teams and business stakeholders alike.
• Analytical, solution-oriented thinker capable of leading complex technical initiatives.

Desirable

• Prior leadership or mentorship of technical teams.
• Experience in higher education or mission-driven organisations.
• Familiarity with hybrid working models and global/distributed teams.

Working Environment

The Open University encourages flexible working, supporting hybrid arrangements and a culture of collaboration and professional development. The role will involve a mix of remote work and time at the Milton Keynes site.