Lead Designer for Acquisition channels

TN United Kingdom; London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in London is seeking a strategic Lead Designer to enhance their acquisition channels. The role involves leading the design of impactful web pages, collaborating with various teams, and ensuring designs are user-centered and effective. The ideal candidate will have a strong focus on performance, accessibility, and brand differentiation, while mentoring junior designers and establishing design systems.

Qualifications

• Experience in leading design for high-impact web pages.
• Proficiency in creating wireframes and prototypes.

Responsibilities

• Lead the design of acquisition-focused web pages.
• Collaborate with marketing and product teams.
• Establish scalable design systems.

Skills

Design

User Experience

Collaboration

Accessibility

Job description

Job Title: Lead Designer for Acquisition channels, London

Client:

ANNA Money

Location:

London, United Kingdom

Job Category:

Other

EU work permit required:

Yes

Job Reference:

6139b6e36620

Job Views:

4

Posted:

12.05.2025

Expiry Date:

26.06.2025

Job Description:

We’re looking for a strategic, hands-on Lead Designer to own and elevate the design of ANNA’s acquisition channels. You’ll be responsible for leading the design of high-impact web pages—including our homepage, pricing, product pages, and marketing funnels—with a strong focus on performance, responsiveness, accessibility, and brand differentiation.

In this role, you’ll collaborate closely with marketing, product, SEO, and development teams to create visually engaging, conversion-optimised content and tools. You’ll also establish scalable design systems and drive improvements in design workflows. A key part of your role will be aligning user needs with business goals, ensuring every page is both beautiful and effective.

Requirements

• Lead the end-to-end design of high-impact, acquisition-focused web pages (homepage, pricing, funnels, product pages, landing pages).
• Design responsive, mobile-optimised layouts with equal attention to desktop and mobile.
• Create wireframes, prototypes, and final designs for new website features and tools.
• Establish intuitive information architecture that showcases core product value.
• Design landing pages aligned with campaign goals and optimised for conversion.
• Create interactive, branded tools (e.g., calculators, generators) that demonstrate product value and engage users.
• Transform copy into visually compelling content through dynamic layouts, interactions, and visuals.
• Work within a CMS framework and modular component library, ensuring designs are scalable and maintainable across the site.
• Advocate for user needs in cross-functional settings (marketing, product, SEO, development).
• Mentor and develop junior designers through feedback, 1:1s, and growth opportunities.
• Build and maintain a component-based design system including states, breakpoints, and interaction patterns.
• Ensure designs are accessible (WCAG-compliant), performant (especially on mobile), and technically feasible.
• Create designs that clearly differentiate ANNA from competitors while balancing brand expression, conversion optimisation, and SEO.
• Use performance data to iterate and demonstrate the impact of design changes.
• Set up effective design workflows, documentation practices, and quality control processes.
• Balance fast-turnaround requests with longer-term strategic initiatives.