Lead Designer

Hippo; Leeds; On-site; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Contributory Pension Scheme

25 Days Holiday

Perkbox access

Critical illness cover

Life assurance and death in service

Volunteer days

Cycle-to-work

Salary sacrifice electric vehicles

Season ticket loans

Wellbeing sessions

Flexible benefits scheme

Private health cover

Private dental cover

Additional company pension

Additional holidays

Wellbeing contribution

Charity contributions

Tree planting

Job summary

Hippo is seeking a Principal Design Consultant to lead design across complex client engagements, shaping user strategy and ensuring outcomes are user‑centred and measurable.

You will mentor Senior and Intermediate designers, evolve the design profession inside Hippo, and help clients understand the value of user‑centred design in delivery. Extensive AI experience is encouraged.

Qualifications

• Extensive experience as a design lead across complex client engagements.
• Experience leading multidisciplinary teams using user‑centred design throughout the product/service lifecycle.
• Ability to translate complex technical concepts into clear design direction with measurable outcomes.
• Strong consultancy and leadership skills for guiding clients through problem spaces.
• Comfort operating in large organisations and adapting to ambiguity.
• Ability to manage multiple workstreams while maintaining design direction.
• Experience implementing AI tools and workflows to improve outcomes.

Responsibilities

• Lead design on complex client engagements with a user‑centred approach.
• Act as trusted advisor to senior stakeholders, shaping service direction.
• Lead teams to design inclusive products meeting user needs and standards.
• Evolve Hippo’s design practice, especially around AI in design and agile delivery.
• Lead and mentor designers to grow capability and performance.
• Support business growth by contributing to bids and client value.
• Represent Hippo’s design capability in thought leadership.

Skills

Design leadership

User-centred design

GDS awareness

AI in design

Mentoring

Stakeholder management

Agile ways of working

Team leadership

Tools

GDS Digital Standard

Job description

Hippo is a rapidly growing AI enabled digital consultancy passionate about building and delivering transformative digital solutions for a diverse range of Public and Private sector clients. We are recruiting for a Principal Design Consultant to support our mission. We work at the intersection of strategy, design, and technology to solve complex problems and create lasting value. Our collaborative and agile culture empowers our teams to make a genuine Impact.

As a Lead Consultant, you will be a design leader and an experienced practitioner. You will be responsible for shaping user strategy in and across projects - maintaining design standards, and helping to drive the successful delivery of valuable, user-centred outcomes on our most complex work. You will lead design in complex environments in complex environments, align teams around outcomes for users, and drive direction in challenging client environments.

You will mentor and guide Senior and Intermediate design practitioners, contribute to the development and evolution of our design profession and capability, and act as a visible leader within both Hippo and our client organisations.

We are in particular encouraging candidates with extensive experience of using AI within their practice, and/or working on products or services that embed AI in how they operate.

What you'll do

• Lead design on complex client engagements, driving a user centred approach across all projects and adding design value adding value across our most complex projects or a whole programme
• Act as a trusted advisor to senior client stakeholders, using data, insight and design methodologies to influence decision-making and shape service direction to support better outcomes for users
• Lead teams to design products and services that meet the needs of all users and adhere to GDS (where appropriate), accessibility and other relevant standards
• Contribute to Hippo's approach to design, promoting and evolving our practice, particularly in the context of the changes AI is bringing to design practice, ways of working within agile teams, and wider delivery models
• Act as a leader within Hippo's design profession and internal workstreams, supporting the rapid growth of the profession
• Recruit, lead, mentor and ensure the strong performance of Intermediate and Senior design practitioners, strengthening capability within Hippo's design profession and fostering a culture of continuous learning and improvement.
• Support business growth through contributing to bids, adding value on existing client accounts, and helping clients understand the value of user-centred design and delivery
• Represent Hippo's design capability internally and externally, contributing to thought leadership and the ongoing evolution of our design practice

• Extensive experience in design at a lead level across a range of complex delivery environments, and with a range of clients
• Experience working effectively within and leading multidisciplinary teams using user-centred design approaches throughout all phases of the product or service lifecycle
• Confidence operating in technical environments, translating complex concepts into clear design direction that delivers measurable outcomes
• Strong consultancy and leadership skills, and confidence in exploring problem spaces with clients to determine most appropriate way forward
• Confidence operating within complex organisations and adapting quickly to new environments and ambiguous asks
• Ability to manage multiple workstreams and dependencies while maintaining clarity of design direction
• Proven ability to lead and mentor designers, building team capability and supporting long-term growth
• Practical experience of implementing AI tools and workflows, producing stronger outcomes for users, clients and Hippo
• Working knowledge of the GDS Digital Standard and how to prepare for a GDS assessment, or extensive experience of delivering design projects in the private sector (not essential but desirable)

Alongside working with some of the most talented people out there and on-top of a competitive salary, which we’re transparent about from the outset, you can also expect a range of benefits:

• Contributory Pension Scheme (Hippo 6% & Employee 2%)
• 25 Days Holiday plus UK Public Holidays
• Perkbox access for a wide range of discounts
• Critical illness cover
• Life assurance and death in service cover
• Volunteer days
• Cycle-to-work scheme for the avid cyclists
• Salary sacrifice electric vehicles scheme
• Season ticket loans
• Financial and general wellbeing sessions
• Flexible benefits scheme with options of:
• Private health cover
• Private dental cover
• Additional company pension contributions
• Additional holidays (up to an extra 2 days)
• Wellbeing contribution
• Charity contributions
• Tree planting

Diversity, Inclusion and Belonging at Hippo

At Hippo, we’re dedicated to creating a diverse, equitable and inclusive workplace that works for everyone. We understand that having a diverse team unlocks our capacity for innovation, creativity and problem solving. Only by building a community of diverse perspectives, cultures and socio-economic backgrounds can we create an environment where all can contribute and thrive.

We actively encourage applications from underrepresented groups including women, ethnic minorities, LGBTQ+, neurodivergent and people with disabilities. We are committed to providing an inclusive and accessible recruitment process that reflects our workplace culture. We are a registered Disability Confident Employer, Mindful Employer, Endometriosis Friendly Employer and a member of the Armed Forces Covenant. Hippo continually strives to remove barriers, provide accommodations and offer reasonable adjustments to ensure equity throughout our practices.

Hi, we’re Hippo

At Hippo, we design with empathy and build for impact. We do this by combining data-informed evidence, human-centred design and software engineering. We're a digital services partner who is genuinely invested in helping our clients thrive as modern organisations. Our delivery methodology is truly agile, from concept to reality, supporting innovation and continuous improvement to achieve your desired outcomes.

We firmly believe that technology should serve humanity, not the other way around. We take a human-centred approach to everything we do because we understand that complex problems require a service design approach. This means understanding how users behave and ensuring our solutions work for them in the real world.

Our combination of data, design, and engineering delivers bespoke digital services that make a positive and meaningful impact on organisations and society.

Have a look through our Website at Our Story & Purpose, Our Culture & Values, Case Studies and Our Solutions & Services to find out some more!

Hippo Locations

We are headquartered in Leeds and have offices across the UK in Glasgow, Manchester, Birmingham, London and Bristol. We're on the lookout for top talent nationwide but you need to be located within reasonable travelling distance from one of our offices. Given the dynamic nature of a consulting business, you may be required to work on-site at a Hippo office or at an in/out of town client location for a number of days per week (client dependent) and therefore candidates will need to be open/flexible to travel and working on one of those sites at least 2 days per week. We offer a generous relocation support package of up to £8,000 (please ask for terms and conditions) to help make your move a smooth one.