Lead Data Analyst

Bauer Media Group; Greater London; Hybrid; GBP 85,000 - 110,000; Full time

Benefits offered by this job

28 days holiday

Bauer Academy

Flexible working

Volunteer days

Maternity/Adoption & Paternity

Shared Parental Leave Pay

Hybrid work model

Job summary

Bauer Media Group in London is seeking a Lead Data Analyst to join the Data & Decision Sciences (DDS) team. You will transform complex data into actionable insights that influence strategic decisions across Bauer Media Audio, partnering with stakeholders across European markets.

This hybrid, full-time role focuses on analytics frameworks, KPIs, scalable reporting, and dashboards (Tableau) to support data-driven decision-making and improve audience engagement.

Qualifications

• Demonstrable experience in data analysis, business intelligence or analytics roles.
• Excellent SQL skills with experience querying large-scale datasets.
• Expertise in data visualisation tools, ideally Tableau.
• Experience translating data into actionable business recommendations.

Responsibilities

• Develop and implement analytics strategies aligned with business objectives.
• Establish best practices for data analysis, reporting and visualisation.
• Define and monitor key performance indicators across the organisation.
• Analyse audience behaviour, content consumption and engagement across multiple platforms.
• Develop audience segmentation approaches to support growth, retention and engagement strategies.
• Lead the development of scalable reporting and analytics solutions across European markets.
• Build and maintain dashboards and reports using Tableau.
• Translate complex insights into compelling stories for business stakeholders.
• Promote data accessibility and encourage data-informed decision-making.
• Evaluate emerging analytics tools, technologies and methodologies.
• Support and mentor analysts while contributing to a culture of continuous improvement.

Skills

Analytical thinking

Stakeholder influence

Digital analytics

Tools

Tableau

SQL

Job description

Are you ready to shape how data drives decision-making across one of Europe's leading audio and media businesses? We are looking for a Lead Data Analyst to join our Data & Decision Sciences team in London.

Make an impact with data that reaches millions of audiences across Europe.

As our Lead Data Analyst, you will play a key role in transforming complex data into actionable insights that influence strategic decisions across our Audio business. Working at the intersection of analytics, business strategy and audience understanding, you will help ensure data is leveraged effectively to improve performance, customer experiences and business outcomes. You will define analytical frameworks, establish meaningful KPIs, develop scalable reporting solutions and partner closely with stakeholders across multiple European markets. This is an exciting opportunity to help shape the future of data-driven decision-making within Bauer Media Audio.

Our Team

You will be joining our collaborative Data and Decision Sciences (DDS) team, which supports Bauer Media Audio across nine European markets. We combine centralised expertise with local market knowledge to deliver trusted insights and innovative data solutions. We see data as a strategic business partner, working closely with teams across the organisation to unlock opportunities, improve audience engagement and deliver measurable value. You will work alongside passionate analysts, data scientists and business stakeholders who are committed to creating impact through data.

Working Pattern/Location

Hybrid role based in London. Full-time, permanent position.

Key Responsibilities

• Develop and implement analytics strategies aligned with business objectives.
• Establish best practices for data analysis, reporting and visualisation.
• Define and monitor key performance indicators across the organisation.
• Analyse audience behaviour, content consumption and engagement across multiple platforms.
• Develop audience segmentation approaches to support growth, retention and engagement strategies.
• Lead the development of scalable reporting and analytics solutions across European markets.
• Build and maintain dashboards and reports using Tableau.
• Translate complex insights into compelling stories for business stakeholders.
• Promote data accessibility and encourage data-informed decision-making.
• Evaluate emerging analytics tools, technologies and methodologies.
• Support and mentor analysts while contributing to a culture of continuous improvement.

What We Are Looking For

• Demonstrable experience in data analysis, business intelligence or analytics roles.
• Excellent SQL skills with experience querying large-scale consumer datasets.
• Expertise in data visualisation tools, ideally Tableau.
• Experience translating data into actionable business recommendations.
• Understanding of audience analytics, segmentation and advertising performance metrics.
• Proven ability to build strong relationships and influence a range of stakeholders.
• Experience leading projects and supporting the development of other analysts.
• Experience in digital, product or user analytics.
• Media, digital publishing or audio industry experience is desirable but not essential.

About Bauer Media Group

We are a media business focused on creating content that matters to millions of people across Europe. Our offering extends from print and online publishing to audio broadcasting and entertainment, alongside investments in other media related sectors. With more than 500 million copies sold each year, we are one of Europe’s largest Publishers. From women’s and celebrities’ magazines to TV listings to food and special interest, we own some of the most popular publishing brands in Germany, UK, Poland and France – both digital and print. But not only that. Reaching over 61 million listeners weekly, we operate over 150 radio and podcast brands in nine countries, spanning the UK, Ireland, Poland, Slovakia, Denmark, Sweden, Finland, Norway and Portugal. Family-owned in the 5th generation, Bauer Media focuses on the long-term, with a consumer-first mindset that guides us across our diverse portfolio. Our workforce of 12,000 shares a common purpose: to deliver content and services that enrich people‘s everyday lives.

What’s In It For You

• You’ll have 28 days holiday, bank holidays & 2 volunteer days to use.
• Your development matters, so access to our internal training provider – Bauer Academy, is a huge win.
• We have enhanced Maternity/Adoption, Paternity and Shared Parental Leave Pay.
• You’ll have the opportunity for flexible working.
• And much more! Find the full details of our benefits here

We are an international employer and equal opportunities are important to us. That's why we welcome everyone in their uniqueness, regardless of e.g. religion, gender, skin color, disability in our house.

We are committed to ensuring our recruitment process is inclusive and accessible to all. If you have a disability or a long term health condition, and need us to make any reasonable adjustments or do anything differently during any stage of the recruitment process, please let us know by emailing [e-mail]

We are actively recruiting for this position, so the job advert may close earlier than expected.

If you have any feedback regarding our UK recruitment process, please email [e-mail] we would love to hear from you.