Lead Copywriter

Pinterest; City of Westminster; On-site; GBP 70,000 - 110,000; Full time

Job summary

Pinterest in London is seeking a Lead Copywriter to build and lead Pinterest's EMEA creative department within House of Creative. You will concept and write work that advances the brand across consumer and B2B audiences, from campaigns to manifestos and social content.

You'll collaborate with Creative Leaders to reach Consumers, Creators and Advertisers worldwide, shaping voice and tone and ensuring culturally sharp, differentiated storytelling across markets.

Qualifications

• 8+ years of experience in copywriting or brand writing, including a minimum of 3 years leading creative work or mentoring others.
• A book of work with outstanding writing and concepts across brands and mediums, including integrated campaigns and both consumer and B2B work.
• Exceptional writing and editing craft, from headlines and taglines to scripts and longer-form copy, with meticulous attention to detail.
• Deep experience developing campaign ideas with art direction partners and taking them through to execution across channels such as social, digital, OOH, experiential and video.
• Experience shaping a brand voice and tone, adapting your writing for different audiences and markets, and helping others apply brand guidelines.
• Proven ability to craft a story or concept that shapes culture, rather than reacting to it.
• Strong storytelling, presentation and collaboration skills, with the ability to turn complex ideas into clear narratives, influence partners and create relevant work across cultures and perspectives.
• Bachelor's degree in a relevant field such as English, Journalism, Communications or Advertising, or equivalent experience.
• Hands-on experience using AI in your writing process, with strong judgment about originality, brand voice, accuracy and claims.

Responsibilities

• Lead the development of compelling campaign ideas with art direction partners, taking early concepts through to their strongest 360° creative expression.
• Write everything from campaign copy, manifestos and taglines to social captions, digital copy and other brand communications, making sure each piece supports the larger story.
• Uplevel creative quality of work across the team in partnership with marketing - delivering both business results and international recognition for the Pinterest brand in the industry.
• Collaborate with creatives across disciplines-including design, photography, motion, video and editing-to make cohesive work across formats and markets.
• Be a source of inspiration through your collaboration with art directors, designers, producers and marketing managers in creating work that has deep cultural resonance.
• Help evolve Pinterest's voice and tone, and bring it to life across creative touchpoints. Present and sell the thinking behind your work to key stakeholders, creative directors and team members. Including partnering with the US creative team to adapt flagship campaigns for EMEA markets when needed.
• Bring depth to conceptual writing
• Use AI thoughtfully to explore more ideas faster and sharpen your writing, while holding the pen and owning the craft, accuracy and quality of the final work.

Skills

Copywriting

Brand writing

Leadership

Storytelling

Editing

AI in writing

Education

Bachelor's in English/Journalism/Communications/Advertising

Job description

• Lead the development of compelling campaign ideas with art direction partners, taking early concepts through to their strongest 360° creative expression.
• Write everything from campaign copy, manifestos and taglines to social captions, digital copy and other brand communications, making sure each piece supports the larger story.
• Uplevel creative quality of work across the team in partnership with marketing - delivering both business results and international recognition for the Pinterest brand in the industry
• Collaborate with creatives across disciplines-including design, photography, motion, video and editing-to make cohesive work across formats and markets.
• Be a source of inspiration through your collaboration with art directors, designers, producers and marketing managers in creating work that has deep cultural resonance
• Help evolve Pinterest's voice and tone, and bring it to life across creative touchpoints. Present and sell the thinking behind your work to key stakeholders, creative directors and team members. Including partnering with the US creative team to adapt flagship campaigns for EMEA markets when needed.
• Bring depth to conceptual writing
• Use AI thoughtfully to explore more ideas faster and sharpen your writing, while holding the pen and owning the craft, accuracy and quality of the final work.
  A minimum of 8 years of experience in copywriting or brand writing, including a minimum of 3 years leading creative work or mentoring others
• A book of work with outstanding writing and concepts across brands and mediums, including integrated campaigns and both consumer and B2B work
• Exceptional writing and editing craft, from headlines and taglines to scripts and longer-form copy, with meticulous attention to detail
• Deep experience developing campaign ideas with art direction partners and taking them through to execution across channels such as social, digital, OOH, experiential and video
• Experience shaping a brand voice and tone, adapting your writing for different audiences and markets, and helping others apply brand guidelines
• Proven ability to craft a story or concept that shapes culture, rather than reacting to it
• Strong storytelling, presentation and collaboration skills, with the ability to turn complex ideas into clear narratives, influence partners and create relevant work across cultures and perspectives
• Bachelor's degree in a relevant field such as English, Journalism, Communications or Advertising, or equivalent experience
• Hands-on experience using AI in your writing process, with strong judgment about originality, brand voice, accuracy and claims. You review AI-assisted work carefully, protect sensitive information and own the final output
  Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we're on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other's unique experiences and embrace the flexibility to do your best work. Creating a career you love? It's Possible. At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we're looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we'll explore your foundational skills and how you collaborate with AI. Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process here. Pinterest is a company like no other. And this is a time like no other. We've spent the last decade building one of the world's most beloved products, and we're building one of the world's most beloved brands to match. We've earned the right to tell bigger stories than ever before. That's where you come in. This is a rare ground-floor opportunity to build Pinterest's EMEA creative department in London, as part of House of Creative. As our Lead Copywriter, you'll concept and write the work that takes that brand further in the region, from campaign ideas and manifestos to taglines and social, with a particular emphasis on concepting and writing. You'll work across consumer and B2B, partnering with Creative Leaders to reach Consumers, Creators and Advertisers with work that's global and culturally sharp.