Launch & Product Lifecycle Marketing Manager, UK Benelux (Hybrid)

Insulet; Greater London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A growing medical device company in London is seeking a Launch & Product Lifecycle Marketing Manager. This role involves leading product introductions and managing lifecycle strategies across the UK & Benelux. Key responsibilities include collaboration with sales and marketing teams, developing marketing communications, and defining performance metrics. The ideal candidate has a Bachelor's degree in a related field, experience in medical technology, and strong project management skills. The position offers a hybrid working model and requires some travel.

Benefits

Hybrid work model

Travel opportunities

Qualifications

• Experience in management of product launches and lifecycle.
• Prior experience in medical technology or pharmaceutical sectors.
• Fluency in English; Dutch or French is a bonus.

Responsibilities

• Lead product launches and manage lifecycle marketing activities.
• Collaborate with international and local teams.
• Define KPIs for lifecycle performance and customer retention.

Skills

Cross-functional Collaboration

Project Management

Leadership

Communication

Data Analysis

Education

Bachelor's Degree in Marketing/Business/Engineering/Science

Tools

MS Office

Adobe

Veeva Vault

Salesforce

Job description

Insulet Corporation is one of the fastest growing medical device companies, thanks to the global success of the Omnipod® System in reducing the daily burden for people living with diabetes.

We are seeking a strategic and commercially minded Launch & Product Lifecycle Marketing Manager to lead product introductions and lifecycle strategies across the UK & Benelux. The primary responsibility of this role is to act as the local lead for product launches and manage marketing activities that support the product lifecycle of Insulet’s portfolio in the UK, Belgium and Netherlands.

This role plays a critical part in ensuring healthcare professionals and users experience a smooth transition through product innovations that improve lives. The position will own the end‑to‑end lifecycle marketing strategy for the UK & Benelux region, driving decisions that shape customer experience and drive business growth.

Responsibilities

• Act as local Single Point of Contact leading cross-functional, marketing and communication planning to ensure timely and effective execution of product launch and lifecycle activities
• Ensure alignment of messaging, timing, and execution across all touchpoints
• Collaborate with international marketing and local teams (Sales, Market Access, Medical, Education, Legal, Regulatory & agency partners) to align lifecycle decisions with business goals and customer needs
• Develop and execute the marketing strategy, marketing communications and tactical marketing activities, in collaboration with HCP and DTC Marketing Managers, to seamlessly delivernew product launches, portfolio optimization andretirement strategies
• Design and execute conversion strategies that guide customers from legacy to new products while safeguarding customer loyalty and minimizing brand attrition
• Define KPIs to measure lifecycle performance and customer retention during transitions
• Monitor customer sentiment and brand impact during lifecycle changes, adjusting strategies as needed
• Analyse product performance, market trends, and customer insights to identify opportunities for rationalisation or enhancement
• Own development of commercialisation plans with industry partners

Required Skills & Competencies

• Demonstrated ability to work cross functionally, influencing and aligning others behind a program or activity to drive specific outcomes
• Demonstrated ability to manage complex and concurrent projects with internal and external stakeholders
• Strong leadership, communication, and collaboration skills with proven ability to build and maintain diverse, cross‑functional relationships
• Ability to work in a complex, dynamic and regulated environment
• Ability to analyse data to assess performance & impactAbility to take ownership and accountability for wide-ranging project needs
• Detailed and results‑oriented

Education and Experience

• Bachelor's Degree in Marketing/Business/Engineering/Science or equivalent experience is required
• Product launch and lifecycle management experience
• Experience in medical technology or pharmaceutical sectors
• Prior experience of working within Diabetes is a bonus
• Prior experience of developing communications within a regulated environment (eg. Pharmaceuticals, Medical Devices, and Consumer Healthcare)
• Versed in MS Office package, Adobe and database applications
• Experience working with Veeva Vault and/or Salesforce would be an asset
• Fluent in English; Dutch or French is a bonus

Additional Information

• The position is hybrid in our London office
• Travel is estimated at 25% but will flex depending on business need

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non‑stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non‑insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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