KOL / Influencer Growth Lead - London

Arena Entertainment; City Of London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A digital entertainment company in London is seeking a KOL Growth Lead to expand its influencer and community marketing efforts. This role focuses on creating and scaling narratives that impact markets, with responsibilities including negotiating influencer partnerships and optimizing campaign performance. The ideal candidate will have a strong network in the Crypto.Web3 and Fintech spaces, and a growth mindset. Competitive compensation plus performance incentives are offered.

Benefits

Competitive base + aggressive performance incentives

Opportunity to scale budgets quickly

Qualifications

• Proven success in KOL growth, narrative marketing, and Telegram post buying.
• Strong network of influencers in the Crypto.Web3, Fintech space.
• Aggressive growth mindset, a closer, a hustler, someone who can scale fast.
• Ability to craft hype, control sentiment, and amplify stories across communities.

Responsibilities

• Leverage and expand your book of KOL and Telegram contacts across London/Europe.
• Aggressively negotiate and secure influencer posts, partnerships, and community deals.
• Shape and push narratives across KOL networks and Telegram groups to generate momentum.
• Drive KOL expansion into new languages and markets across the region.
• Track campaign ROI, optimise spend, and scale high‑performing channels.
• Operate independently while aligning with leadership on growth targets.

Skills

KOL growth expertise

Narrative marketing

Telegram post buying

Influencer network

Job description

About Us

We’re a digital entertainment company creating engaging online platforms people love. Since 2021, we’ve been building something different. Our brands include MetaWin, WOW Vegas, BetZoo Media, Hit.com and Rolla with more to come.

With teams operating from London, Malta, Gibraltar & Miami launching in 2025 each platform is designed to offer unique, engaging, and innovative digital experiences. From immersive betting platforms to exciting casino games and interactive online entertainment, our brands deliver cutting‑edge technology and user‑focused design.

Arena prioritises the use of innovative technology, decentralised where possible and builds with an AI first mindset to create the highest quality end product for our users. Not challenged by legacy systems, we are blue‑sky thinkers changing the landscape of digital entertainment.

Overview

We’re looking for a KOL Growth Lead in London to expand our influencer and community marketing footprint. This isn’t just a buying role; it’s about creating, driving, and scaling narratives that move markets.

Responsibilities

• Leverage and expand your book of KOL and Telegram contacts across London/Europe.
• Aggressively negotiate and secure influencer posts, partnerships, and community deals.
• Shape and push narratives across KOL networks and Telegram groups to generate momentum.
• Drive KOL expansion into new languages and markets across the region.
• Track campaign ROI, optimise spend, and scale high‑performing channels.
• Operate independently while aligning with leadership on growth targets.

Requirements

• Proven success in KOL growth, narrative marketing, and Telegram post buying.
• Strong network of influencers in the Crypto.Web3, Fintech space.
• Aggressive growth mindset, a closer, a hustler, someone who can scale fast.
• Ability to craft hype, control sentiment, and amplify stories across communities.

Offer

• Competitive base + aggressive performance incentives.
• Opportunity to scale budgets quickly and lead KOL growth at the front line of our expansion.