KOL / Influencer Growth Lead - Asia/Pacific

Arena Entertainment; City Of London; Remote; GBP 50,000 - 70,000; Full time

Job summary

A digital entertainment company in the UK seeks a KOL Growth Lead to enhance its influencer and community marketing footprint across Asia Pacific. This role involves negotiating influencer partnerships, crafting compelling narratives, and tracking campaign performance. The ideal candidate has a proven record in KOL growth, strong influencer connections, and is fluent in English, with an advantage for additional Asian languages. Competitive base salary and performance incentives included.

Benefits

Competitive salary

Performance incentives

Leadership opportunities in growth

Qualifications

• Proven success in KOL growth and narrative marketing.
• Strong network of Asian-based influencers.
• Ability to craft hype and control sentiment.

Responsibilities

• Leverage and expand KOL and Telegram contacts across Asia Pacific.
• Negotiate and secure influencer posts and community deals.
• Shape narratives across KOL networks to generate momentum.

Skills

KOL growth

Narrative marketing

Telegram marketing

Influencer negotiation

Fluent English

Asian languages

Job description

About Us

We’re a digital entertainment company creating engaging online platforms people love. Since 2021, we’ve been building something different. Our brands include MetaWin, WOW Vegas, BetZoo Media, Hit.com and Rolla with more to come.

With teams operating from London, Malta, Gibraltar & Miami launching in 2025 each platform is designed to offer unique, engaging, and innovative digital experiences. From immersive betting platforms to exciting casino games and interactive online entertainment, our brands deliver cutting‑edge technology and user‑focused design.

Arena prioritises the use of innovative technology, decentralised where possible and builds with an AI first mindset to create the highest quality end product for our users. Not challenged by legacy systems, we are blue sky thinkers changing the landscape of digital entertainment.

Overview

We’re looking for a KOL Growth Lead in Singapore to expand our influencer and community marketing footprint. This isn’t just a buying role, it’s about creating, driving, and scaling narratives that move markets.

Responsibilities

• Leverage and expand your book of KOL and Telegram contacts across Asia Pacific.
• Aggressively negotiate and secure influencer posts, partnerships, and community deals.
• Shape and push narratives across KOL networks and Telegram groups to generate momentum.
• Drive KOL expansion into new languages and markets across the region.
• Track campaign ROI, optimise spend, and scale high‑performing channels.
• Operate independently while aligning with leadership on growth targets.

Requirements

• Proven success in KOL growth, narrative marketing, and Telegram post buying.
• Strong network of Asian‑based influencers and group admins.
• Fluent English; additional Asian languages (Mandarin, Japanese, Korean, Thai, Vietnamese) a strong advantage.
• Aggressive growth mindset, a closer, a hustler, someone who can scale fast.
• Ability to craft hype, control sentiment, and amplify stories across communities.
• Must operate primarily in Asia Pacific time zones.

Offer

• Competitive base + aggressive performance incentives.
• Opportunity to scale budgets quickly and lead KOL growth at the front line of our expansion.