Key Account Manager (m/f/d)

Appinio; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A global market research firm is seeking a Key Account Manager in London to drive growth strategies and manage enterprise-level clients. This role requires 10+ years in B2B Sales and a deep understanding of research methodologies. The firm offers flexible vacation policies and a collaborative work environment. Applicants should have excellent English proficiency and a strong network in the market research industry.

Benefits

No cap on vacation days

Work from abroad

Co-working spaces access

Qualifications

• 10+ years of experience in B2B Sales in the Market Research industry.
• Proven track record managing enterprise-level clients.
• Excellent proficiency in English.

Responsibilities

• Develop and drive growth strategies across the business.
• Acquire new customers and advise on market research approaches.
• Represent Appinio at trade fairs and public speaking events.

Skills

B2B Sales

Research methodologies

CRM proficiency (Hubspot)

Networking

Empathy

Job description

Hello there! We’re Appinio, a global market research company that combines an AI-powered insights platform with expert consultancy. On a mission to make the world a little more fact-based, we help companies understand how consumers think and make smarter decisions.

We started out in Hamburg back in 2014, but we’re now humbled to call the world our playground, with over 260 employees spread across 13 countries (we’re remote‑first), 2,600+ international clients, delivering research from +190 markets, globally.

Want to be a part of the Appinio movement? 🚀

Here at Appinio, we value transparency in our recruitment process, and we've created a blog to share what to expect during each step of our journey together: here

Your mission as a Key Account Manager

Appinio is looking for a highly driven and passionate Key Account Manager (m/f/d) to join our team and work closely with our Managing Director UK. You will act as a trusted advisor to our customers regarding the importance and potential of market research, innovation, and consumer centricity.

In this role, you will be responsible for building and managing relationships with strategic enterprise and key accounts across different industries. You will showcase the potential of Appinio's capabilities and develop a mutually beneficial commercial framework with stakeholders.

What you’ll be doing

• You will be responsible for developing and driving growth strategies across the business.
• You will represent Appinio to marketing and insights decision‑makers.
• You will acquire new customers, advising and coaching them on the most relevant Market Research approach, leveraging Appinio's platform and methodologies portfolio.
• You will scope and qualify client requirements for both new and existing projects.
• You act as the voice of our customers, staying attuned to their pain points, competition, and growth prospects.
• You will build and maintain a strong network.
• You will create partnership opportunities within the industry to further strengthen Appinio’s positioning as a research partner.
• You will represent Appinio at trade fairs and public speaking events, expand your network, and leverage existing contacts to drive our business.
• You will work closely with our Customer Success, Sales, and Marketing Team to maximise growth opportunities.
• You will drive brand growth by creating and promoting thought leadership that positions the company as an industry leader.

You will thrive in this role if

• You have 10+ years of experience in B2B Sales in the Market Research industry.
• Deep understanding of research methodologies and their application to client strategy.
• You have a proven track record growing and managing enterprise level clients.
• Lead end to end contract negotiations, renewals, and multi‑year agreements with procurement and executives.
• Drive booking growth through upsells, cross‑sells and expansion into new markets or business lines.
• You have excellent proficiency in English.
• You are proficient in working with CRM tools, ideally Hubspot.
• You are based in the UK, ideally in London.
• An extensive network within the market research industry is a plus.
• You have an empathetic nature with a keen sense for understanding the needs of others.

What’s in it for you?

• Flexibility Policy — Our flexibility policy means there is no hard cap on the number of vacation days you can take.
• Temporary work from abroad — You can work up to 183 working days/year within your Legal Work Region and 30‑40 days/year outside your Legal Work Region.
• All the hardware you need and your own MacBook.
• In case you’re located in one of the cities where most of our fellow Appinioneers are (Hamburg, Berlin, Munich, London, Madrid, Barcelona, or New York), you can get access to our Co‑working spaces.

Kind reminder:

Please ensure that your application is submitted in English.

Appinio is an equal‑opportunity employer. All applicants will be considered for employment without attention to race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.

Please read our privacy policy here.