Japanese Speaking Marketing Manager

JAC Recruitment (UK) Ltd.; City Of London; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking a remote digital marketing professional to enhance strategy execution and performance analysis for the Japanese market. Candidates should have a minimum of 4 years in digital marketing, with a proven track record in multi-channel campaigns and expertise in Japanese online customer behaviour. This position emphasizes analytical skills and collaboration with global teams to achieve marketing goals.

Qualifications

• Minimum 4 years of digital marketing experience in a B2C environment.
• Proven ability to execute multi-channel marketing campaigns.
• Deep understanding of Japanese online customer journey.

Responsibilities

• Implement and manage marketing strategy for the Japanese market.
• Monitor market trends and customer behaviour.
• Collaborate with global teams for campaign alignment.

Skills

Digital marketing experience

Multi-channel marketing campaigns

Social media expertise

Analytical skills

Project management

Tools

Google Analytics

CRM

Job description

完全フルリモート！デジタルマーケティングの経験者を探しております！

We are looking for a results-driven marketing professional to support strategy execution and performance analysis for the Japanese market. This role involves evaluating marketing initiatives—including affiliate campaigns—to drive data-informed decisions and business growth. You will also assist in planning and executing campaigns and events, collaborating closely with cross-functional teams to ensure alignment and impact.

Key Responsibilities

• Implement and manage the marketing strategy tailored to the Japanese market.
• Monitor and research market trends, competitor activities, and customer behaviour.
• Collaborate with global teams to align campaigns and branding.
• Provide market insights and feedback to help shape the overall marketing roadmap.

Core Experience & Skills

• Minimum 4 years of digital marketing experience in a B2C environment, with a focus on webbased apps or direct-to-consumer online services.
• Proven track record of developing and executing multi-channel marketing campaigns that drive user acquisition and engagement.
• Deep, hands‑on expertise in modern marketing channels, including social media (X/Twitter, YouTube, TikTok), Japan's dominant platforms (LINE), and influencer/creator marketing.
• Strong understanding of the entire Japanese online customer journey, from awareness to conversion and retention.

Technical & Analytical Abilities

• Data-driven and highly analytical, with proficiency in campaign analysis, A/B testing, and using marketing tools (e.g., Google Analytics, CRM, marketing automation platforms) to drive actionable insights.
• Strong project management and organizational skills, with the ability to lead projects independently from concept to completion in a fast-paced environment.

We regret to inform applicants that only shortlisted candidates will be notified. Thank you for your understanding.