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A leading UK asset finance provider seeks a Channel Development Manager to grow market position through strategic channel development. This role requires a minimum of 5 years' sales-aid leasing experience, ideally within asset finance or technology. Responsibilities include onboarding new partners and managing existing relationships. The position is hybrid in London with a salary of up to £65,000 plus uncapped bonuses and benefits.
J3556 – Channel Development Manager – UK, London (Hybrid) – Asset Finance
New Leaf Search has partnered with a sustainably focused UK technology asset and lease management specialist in its search for a Channel Development Manager. Our client is a purpose-driven technology asset finance provider operating on a circular economy model. They specialise in offering residual value-based funding solutions to UK organisations for technology and workplace assets, extending asset lifecycles through refurbishment and redeployment. Their model uniquely combines commercial innovation with sustainability.
This is a new business sales role, responsible for growing the company’s market position through strategic channel development. The successful candidate will build and deepen partnerships with IT resellers, distributors, and manufacturers that can benefit from bespoke funding and asset management services.
You’ll play a key role in shaping the next phase of the company’s growth and will be joining at a pivotal time as it scales operations in the UK.
Identify, prospect and onboard new channel partners across the IT reseller and manufacturer ecosystem
Build and manage a strong pipeline of new business opportunities
Grow penetration within existing partner relationships to unlock scalable origination opportunities
Promote and generate demand for the organisation’s “second life” refurbished product portfolio
Develop and deliver compelling sales presentations and proposals
Support pricing strategies for lease and value-added services
Handle objections with confidence and agility, maintaining a consultative approach
Collaborate closely with internal stakeholders across risk, compliance, and operations
Attend partner meetings and represent the business externally at industry events
Minimum 5 years’ experience in sales-aid leasing, ideally within asset finance or technology
Proven track record in originating new business and developing channel partnerships
Strong understanding of IT reseller/distributor ecosystems
Entrepreneurial, self-motivated and commercially astute
Excellent communicator, capable of operating credibly with senior stakeholders
Confident managing full sales cycle, from lead generation through to close
Interest in sustainability and circular economy principles would be beneficial
📍 Location: London (Hybrid)
💼 Salary: Up to £65,000 + Excellent Uncapped Bonus + Benefits
We strongly favour applicants with proven, relevant experience in Financial Services—particularly Asset Finance and Leasing. Relevant in-country experience is essential for consideration.
📧 Apply in confidence.
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