Investments CRM Marketing Manager - Associate

JPMorgan Chase & Co.; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading financial services provider in Greater London is seeking an experienced Investments CRM Marketing Manager to lead lifecycle marketing initiatives. This role requires managing complex campaigns across multiple channels, collaborating with data teams to drive customer insights and optimize program performance. Ideal candidates should possess experience in lifecycle marketing within regulated markets and proficiency with Salesforce Marketing Cloud. Join a collaborative and innovative environment dedicated to redefining customer experiences.

Qualifications

• Relevant experience in managing lifecycle campaigns in regulated markets.
• Strong analytical skills with data-driven decision-making.
• Experience working with matrixed teams in fast-paced environments.

Responsibilities

• Manage end-to-end planning and execution of CRM campaigns.
• Enhance customer communication and engagement.
• Collaborate with data teams to design experiments and drive growth.

Skills

Lifecycle campaign management

Email marketing expertise

Analytical mindset

Customer relationship management

Cross-functional collaboration

Tools

Salesforce Marketing Cloud

Email Service Providers (ESPs)

Job description

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Job Description

Excited by the opportunity to build innovative digital products and services in a start-up environment, backed by one of the leading financial service providers worldwide?

Behind every investment is a person with ambitions, motivations and values. While we know that every client is unique, they come to J.P. Morgan Personal Investing for the same reason: our straightforward and transparent approach to investing, and the trust that 150 years of J.P. Morgan heritage brings.

As an Investments CRM Marketing Manager for J.P. Morgan Personal Investing, you will be at the heart of this exciting venture. We're looking for people who have a curious mindset, thrive in collaborative environments, are solution-oriented and commercially savvy. You will be working in an agile environment across teams, with plenty of opportunities to drive key initiatives and make an impact.

Job Responsibilities

• Manage the end-to-end planning and execution of lifecycle CRM campaigns, delivering comms across owned channels (email, in-app, push).
• Collaborate cross-functionally to enhance customer communication and engagement throughout the customer lifecycle.
• Partner with data teams to gain deep customer insights, design experiments aligned with business KPIs, and drive growth through programme optimisation.
• Ensure lifecycle campaigns deliver a consistent brand experience and align with internal approvals and controls.
• Design and launch complex automated lifecycle campaigns using both internal and external tools, maximising efficiency and impact.
• Own and communicate lifecycle campaign test results, providing clear insights and actionable next steps to the business.
• Work effectively across the organisation, driving a cohesive positive customer experience.
• Maintain comprehensive playbooks and documentation, ensuring that current learnings pave the way for future growth.

Required Qualifications, Capabilities, and Skills

• Relevant experience managing and implementing lifecycle campaigns, with expertise in email, push, and in-app channels, ideally within highly regulated markets.
• Proficient in using Email Service Providers (ESPs), with a strong preference for Salesforce Marketing Cloud.
• Possess an analytical and curious mindset, comfortable working with data and data teams to identify trends and growth opportunities.
• Demonstrated hands‑on experience managing end‑to‑end initiatives within matrixed teams and fast‑paced environments.
• Strong attention to detail, with a focus on effective documentation and data flows to support collaboration and innovation.

Preferred Qualifications, Capabilities, and Skills

• Experience in financial services or digital wealth management.
• Strong understanding of compliance and regulatory requirements in marketing.

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About Us

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first‑class business in a first‑class way approach to serving clients drives everything we do. We strive to build trusted, long‑term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

About the Team

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success.