Investments CRM Marketing Manager - Associate

JPMorganChase; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading financial services firm is seeking an experienced individual to manage lifecycle CRM campaigns in London. The role involves collaborating with cross-functional teams to enhance customer engagement through email, push, and in-app channels. The ideal candidate has experience in regulated markets and demonstrates strong analytical skills and attention to detail. This position offers an exciting opportunity to work in a dynamic, fast-paced environment backed by a reputable company.

Qualifications

• Relevant experience managing and implementing lifecycle campaigns, ideally in regulated markets.
• Proficient in using Email Service Providers, especially Salesforce Marketing Cloud.
• Strong analytical mindset comfortable with data to identify trends.

Responsibilities

• Manage the end-to-end planning and execution of lifecycle CRM campaigns.
• Collaborate to enhance customer communication throughout the customer lifecycle.
• Work across the organization to drive a cohesive positive customer experience.

Skills

Managing lifecycle campaigns

Email Service Providers

Analytical skills

Attention to detail

Tools

Salesforce Marketing Cloud

Job description

Excited by the opportunity to build innovative digital products and services in a start‑up environment, backed by one of the leading financial service providers worldwide?
Behind every investment is a person with ambitions, motivations and values. While we know that every client is unique, they come to J.P. Morgan Personal Investing for the same reason: our straightforward and transparent approach to investing, and the trust that 150 years of J.P. Morgan heritage brings.

Job Responsibilities

• Manage the end‑to‑end planning and execution of lifecycle CRM campaigns, delivering comms across owned channels (email, in‑app, push).
• Collaborate cross‑functionally to enhance customer communication and engagement throughout the customer lifecycle.
• Partner with data teams to gain deep customer insights, design experiments aligned with business KPIs, and drive growth through programme optimisation.
• Ensure lifecycle campaigns deliver a consistent brand experience and align with internal approvals and controls.
• Design and launch complex automated lifecycle campaigns using both internal and external tools, maximising efficiency and impact.
• Own and communicate lifecycle campaign test results, providing clear insights and actionable next steps to the business.
• Work effectively across the organisation, driving a cohesive positive customer experience.
• Maintain comprehensive playbooks and documentation, ensuring that current learnings pave the way for future growth.

Required Qualifications, Capabilities, and Skills

• Relevant experience managing and implementing lifecycle campaigns, with expertise in email, push, and in‑app channels, ideally within highly regulated markets.
• Proficient in using Email Service Providers (ESPs), with a strong preference for Salesforce Marketing Cloud.
• Possess an analytical and curious mindset, comfortable working with data and data teams to identify trends and growth opportunities.
• Demonstrated hands‑on experience managing end‑to‑end initiatives within matrixed teams and fast‑paced environments.
• Strong attention to detail, with a focus on effective documentation and data flows to support collaboration and innovation.

Preferred Qualifications, Capabilities, and Skills

• Experience in financial services or digital wealth management.
• Strong understanding of compliance and regulatory requirements in marketing.

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About Us

J.P. Morgan is a global leader in financial services, providing strategic advice and products to the world's most prominent corporations, governments, wealthy individuals and institutional investors. Our first‑class business in a first‑class way approach to serving clients drives everything we do. We strive to build trusted, long‑term partnerships to help our clients achieve their business objectives.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit FAQs for more information about requesting an accommodation.

About the Team

Our professionals in our Corporate Functions cover a diverse range of areas from finance and risk to human resources and marketing. Our corporate teams are an essential part of our company, ensuring that we're setting our businesses, clients, customers and employees up for success.