Internal Communications Partner

The Works Stores Ltd; Coleshill CP; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

25% Colleague Discount!

MyWorks - exclusive discounts

Holiday – 33 days

Holiday Purchase - +5 days

Can-Do Academy

Wagestream

Share Scheme

24/7 support via Retail Trust

Healthcare Cash Plan

Long Service Awards

Pension

Cycle to Work

Charity giving

Job summary

The Works Stores Ltd is seeking an Internal Communications Partner to connect colleagues to our purpose, strategy and impact. You’ll partner with leaders across the business to turn priorities into clear, compelling stories and maintain a joined-up communications calendar.

Reporting into the business and shaping tone, channels and audiences, you’ll deliver polished, audience-led communications that inform, engage and inspire colleagues. Hybrid role with on-site days 1-2 per week.

Qualifications

• Strategic, commercially aware communications professional.
• Proven track record delivering campaigns and colleague communications.
• Strong storytelling with ability to turn complex topics into clear messages.
• Excellent copywriting with adaptable tone and polished outputs.
• Audience-focused, with ability to tailor content to varied groups.
• Organised, able to manage a busy communications calendar.
• Creative and visually minded, with presentations and video.
• Digitally confident across channels and platforms.
• Evidence-based, using feedback and data to improve engagement.
• Influential, building trusted relationships with stakeholders.

Responsibilities

• Understand the business – Build a strong understanding of our strategy, priorities and functions so communications reflect the wider business context.
• Be a trusted adviser – Partner with leaders and stakeholders to understand their objectives, shape communications and provide clear recommendations.
• Own the communication – Get underneath each request, taking responsibility for the story, colleague relevance, tone, channels and communications approach.
• Challenge constructively – Ask the right questions, simplify complexity and respectfully challenge activity that lacks a clear purpose or does not serve colleagues.
• Represent Internal Communications – Build credibility across the business, flexing your style for different personalities, functions and levels of seniority.

Skills

Comms pro

Storytelling

Copywriting

Audience-led

Organised

Creative visuals

Digital tools

Insight-led

Influential

Proactive

Tools

Microsoft Office

Canva

Adobe Creative Suite

Job description

Location

Hybrid 1-2 Days a Week On-Site

Why The Works?

We don’t just sell products. We inspire reading, learning, creativity and play.

You sell the paint that turns someone into an artist. You provide the book that unleashes an inner author. You supply the games that help bring families together. You give someone the puzzle book that reconnects someone with a late family member’s memory.

You never know who someone will become. So with your passion, and our products, you will help ignite the spark in helping people unleash their creativity, find new passions, hobbies, or rekindle fond memories.

The unseen possibilities are limitless, and it all starts with you.

Become a Internal Communications Partner

As our Internal Communications Partner, you'll help connect every colleague to our purpose, strategy and the difference they make. Working with leaders and teams across the business, you'll turn priorities, projects and change into clear, compelling stories that help colleagues understand what's happening, why it matters and what it means for them.

Combining business understanding with communications expertise, you'll lead the planning and preparation of our communications calendar, bringing priorities, campaigns, events and key moments into one joined-up forward plan.

This role is about more than creating content. It's about getting underneath each brief, finding the story, shaping the approach and providing confident communications advice to stakeholders across the business.

Through thoughtful planning, audience-led storytelling and exceptional attention to detail, you'll create polished communications that help colleagues understand, connect and contribute.

Your Mission

• Understand the business – Build a strong understanding of our strategy, priorities and functions so communications reflect the wider business context.
• Be a trusted adviser – Partner with leaders and stakeholders to understand their objectives, shape communications and provide clear recommendations.
• Own the communication – Get underneath each request, taking responsibility for the story, colleague relevance, tone, channels and communications approach.
• Challenge constructively – Ask the right questions, simplify complexity and respectfully challenge activity that lacks a clear purpose or does not serve colleagues.
• Represent Internal Communications – Build credibility across the business, flexing your style for different personalities, functions and levels of seniority.

Skills/Behaviours That Will Set You Apart

• Strategic and commercially aware – You understand how the business operates and connect communications to wider priorities and colleague outcomes.
• An experienced communications professional – You bring strong internal or corporate communications experience, with evidence of delivering campaigns and colleague communications to varied audiences.
• A skilled storyteller – You can turn complex information into clear, engaging and meaningful communication for different audiences.
• Exceptional copywriting skills – You write brilliantly, adapt tone of voice naturally and produce polished communications with exceptional attention to detail.
• Audience-obsessed – You care deeply about what colleagues need and how communications make them feel, think and act.
• Organised and resilient – You can manage a busy communications calendar, balance competing priorities and maintain momentum in a fast-moving environment.
• Creative and visually minded – You use copy, design presentations and video to bring stories and messages to life.
• Digitally confident – Experienced using Microsoft Office, Canva, Adobe Creative Suite or similar tools, alongside communication platforms and channels.
• Insight-led – You use feedback, data and audience understanding to continually improve communications and engagement.
• Influential and credible – You build trusted relationships, provide thoughtful advice and communicate confidently with stakeholders at all levels.
• Positive and proactive – You take ownership, bring energy to your work and look for opportunities to improve how we communicate and engage colleagues.

Our PERKS really are ‘The Works’

• 25% Colleague Discount! - Plus, exclusive Double Discount days!
• MyWorks - Access exclusive online discounts across hundreds of retailers, holidays, utilities deals, tech and more!
• Holiday – 33 days including bank holidays.
• Holiday Purchase - Purchase an additional 5 days
• Can-Do Academy - Grow your skills and career with instant access to further training and development in areas that interest you.
• Wagestream - Claim early access to 50% of your wages as you earn them – for when ‘life’ happens!
• Share Scheme - Unleash your inner Monopoly mogul and own a piece of The Works!
• 24/7 support for you and your family - Through your partnership with the Retail Trust who provide an Employee Assistance Programme and so much more!
• Healthcare Cash Plan – To support your everyday healthcare costs
• And loads more! – Long Service Awards, pension, life assurance, Cycle to Work and optional charity giving.

Our Purpose

To inspire reading. learning, creativity and play - making lives more fulfilled.

Our Values

We are Crafty | We are Caring | We are Can-do

We Listen. We Care

Each year, we run an anonymous colleague engagement survey. This is so important for us to hear your feedback and suggestions. We want to know what’s going great, and what needs a couple of tweaks to help make The Works the best place you’ve ever worked! You’ll have opportunity to help give us that direction.

Promoting Diversity, Inclusion, and Applying Reasonable Adjustments

At The Works, we are proud to have an inclusive culture where everyone truly feels able to be themselves. Our roles are open to all, including under-represented groups such as ethnic minorities, people with disabilities, carers & members of the LGBTQ+ community (including those who identify as lesbian, gay, bi, trans, non-binary, or use another term).

We are open to discussing part-time and flexible working and, where possible, will try to support this. If you need reasonable adjustments to apply for this role, please contact [e-mail] and we’ll be happy to help!

The Works is the UK's leading specialist retailer of affordable, screen-free activities for the whole family, providing customers with fantastic value across four product categories: arts and crafts, stationery, toys and games, and books.

We don’t just sell products. We inspire reading, learning, creativity and play.

Because when people spend time doing what they love, it’s Time Well Spent.

And with the right passion - It All Starts With You.