Intermediary Marketing Lead, Homes & Transport

Lloyds Banking Group; Halifax; In loco; GBP 90.000 - 120.000; Tempo pieno

Vantaggi offerti da questo lavoro

Generous pension

Annual bonus

Employee share schemes

Discounted shopping

30 days' holiday

Wellbeing initiatives

Parental leave

Descrizione del lavoro

Lloyds Banking Group is seeking a senior intermediary marketing lead to drive broker consideration as Halifax Intermediaries becomes Lloyds Intermediaries. You will craft marketing strategies across brand, proposition, product, and broker communications to engage brokers and fuel growth.

You will integrate audience insights and a multichannel approach across trade media, LinkedIn, email, web, and events, translating changes into broker-facing activities.

Competenze

• B2B marketing experience is essential.
• Experience in developing and delivering marketing strategies.
• Multichannel campaigns across trade media, digital and events.
• Strong relationship management with senior stakeholders.
• Brand strategy and management experience.
• Ability to collaborate across teams and partners.
• Content creation to translate complex information for audiences.
• Using campaign data to improve performance and efficiency.
• Experience with external media/PR activities.
• Event management experience.

Mansioni

• Lead intermediary marketing for Lloyds Intermediaries and marketing to brokers.
• Develop comprehensive marketing strategies across brand, proposition and product.
• Coordinate campaigns across trade media, LinkedIn, email, web, events and partnerships.
• Translate market dynamics and priorities into broker-facing activities; manage agency partners.
• Lead a team of three, set direction and build capabilities for fast, high-quality execution.

Conoscenze

B2B marketing

Marketing strategy

Multichannel marketing

Relationship management

Brand management

Collaboration

Content development

Performance analytics

External communications

Event management

Descrizione del lavoro

This is a high-profile opportunity to build how Lloyds Banking Group presents itself to mortgage brokers during a pivotal time for our Homes business. As Halifax Intermediaries transitions to Lloyds Intermediaries, you'll lead the intermediary marketing efforts, driving broker consideration and advocacy while propelling commercial growth across the channel. Build comprehensive marketing strategies across brand, proposition, product, and broker communications. By integrating audience insights, channel strategy, and creativity, campaigns will be implemented across trade media, LinkedIn, email, web, events, partnerships, and content. Performance insights and broker feedback will be used to continually improve results. As a key connector among Brands, Marketing & Experience, Intermediaries, agency partners, trade media, and wider business collaborators, the role translates complex changes, market dynamics, and business priorities into clear, engaging broker-facing activities. Leading a team of three, the position sets direction, improves capabilities, and develops conditions for high-quality intermediary marketing execution at pace. Why join us We're investing billions in our people, places and tech to change the way we meet the needs of our 28 million customers. We're growing, and we'd love you to be part of the journey.

• B2B Marketing Experience: Proven B2B marketing experience is essential for this role. You'll have experience developing and delivering marketing strategies for business, professional or intermediary audiences. Experience within financial services, mortgages or intermediary marketing would be advantageous, but is not essential.
• Marketing Strategy & Planning: Proven experience in developing and delivering coordinated marketing strategies and plans, using audience and market insights to align activities with business priorities.
• Multichannel Marketing: Demonstrated ability to coordinate and manage connected campaigns across various channels, bringing to bear performance feedback to refine activities and drive commercial outcomes.
• Managing Key Relationships: Outstanding skills in relationship management, demonstrated by successfully aligning senior colleagues, cross-functional teams, and external partners toward collective goals.
• Brand Strategy & Brand Management: Expertise in translating brand strategy into clear, coherent audience activities, particularly in scenarios involving brand, proposition, or customer experience changes.
• Collaboration: Demonstrated ability to work across organizational lines and with external partners to transform complex priorities into high-quality marketing activities.
• Content Build: Ability to transform complex product, regulatory, technology, or commercial information into clear, relevant content for the intended audience. And any experience of this would be really useful
• Marketing Performance Analysis: Applying campaign performance data and audience feedback to find opportunities and improve marketing efficiency.
• External Communications & Public Relations: Experience working with external media, publishers, or communication partners to deliver audience-facing activities.
• Event Management: Experience using events as part of a coordinated audience engagement strategy.

Our ambition is to be the leading UK business for diversity, equity and inclusion, supporting our customers, colleagues and communities. We are committed to creating an environment in which everyone can thrive, learn and develop. We were one of the first major organisations to set goals on diversity in senior roles, create a menopause health package, and launch a dedicated Working with Cancer initiative., At Lloyds Banking Group, we're driven by a clear purpose; to help Britain prosper. Across the Group, our colleagues are focused on making a difference to customers, businesses and communities. With us you'll have a key role to play in shaping the financial services of the future, whilst the scale and reach of our Group means you'll have many opportunities to learn, grow and develop. We keep your data safe. So, we'll only ever ask you to provide confidential or sensitive information once you have formally been invited along to an interview or accepted a verbal offer to join us which is when we run our background checks. We'll always explain what we need and why, with any request coming from a trusted Lloyds Banking Group person. We're focused on creating a values-led culture and are committed to building a workforce which reflects the diversity of the customers and communities we serve. Together we're building a truly inclusive workplace where all of our colleagues have the opportunity to make a real difference.

• A generous pension contribution of up to 15%
• An annual performance-related bonus
• Share schemes including free shares
• Benefits you can adapt to your lifestyle, such as discounted shopping
• 30 days' holiday, with bank holidays on top
• A range of wellbeing initiatives and generous parental leave policies