Integrated Marketing Specialist

Infobip UK

Chiswick

On-site

GBP 55,000 - 85,000

Full time

14 days+

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Benefits offered by this job

Flexible hybrid work

Employee Stock Ownership Plan (ESOP)

Well-being & time-off

Career mobility

Mentorship & training

Job summary

Infobip UK in London is seeking an experienced B2B marketing professional to own the integrated marketing strategy for the UK market. You will collaborate with regional teams and HQ to drive brand awareness, lead generation, and multi-channel campaigns, while overseeing local events and budgeting.

The role offers a flexible hybrid work model, growth opportunities, and an ESOP program as part of a global marketing team committed to innovation and impact.

Qualifications

Based in London and available to work closely with the local UK team, including on-site event support.
4+ years of experience in B2B marketing, preferably in technology or related industries.
Experience in integrated marketing, field marketing, or regional marketing activities across multiple channels.
Familiar with core B2B marketing dynamics, including campaign execution, stakeholder coordination, lead generation, and event-based marketing initiatives.
Fluent in English, both spoken and written.

Responsibilities

Integrated marketing strategy development for assigned markets. Collaborate with stakeholders to identify and implement brand awareness and thought leadership campaigns.
Lead local brand awareness campaigns with PR, Social, and Content teams to tailor campaigns to your market.
Own marketing plan development and provide inputs for annual and quarterly plans and budgets.
Provide regional field support and localization of corporate campaigns and content.
Lead translation and localization of content for regional website and marketing materials.
Drive thought leadership activities and coordinate paid and earned activities with markets and HQ.
Manage events end-to-end: budgeting, coordination with teams, webinars, conferences, and customer events.
Own reporting, ROI measurement, and continuous improvement against KPIs and OKRs.

Skills

B2B marketing

Integrated marketing

Field marketing

Regional marketing

Campaign execution

Lead generation

Event management

Stakeholder coordination

Cross-functional collaboration

English proficiency

Job description

Working at Infobip means being part of something truly global. With 75+ offices across six continents, we’re not just building technology — we’re shaping how more than 80% of the world connects and communicates. As employees, we take pride in contributing to the world’s largest and only full-stack cloud communication platform. But it’s not just what we do, it’s how we do it: with curiosity, passion, and a whole lot of collaboration. We operate with an AI-first mindset, embedding intelligent tools into our daily workflows to work smarter and more efficiently. Every role here benefits from and contributes to this approach. If you're looking for meaningful work and challenges that grow you in a culture where people show up with purpose, this is your opportunity. Let’s build what’s next, together.

What you’ll do:

Integrated Marketing Strategy Development: Fully own the integrated marketing strategy for your assigned markets. Collaborate with key stakeholders to identify and implement brand awareness and thought leadership campaigns.
Local Brand Awareness Campaigns: Lead the partnership with PR, Social, and Content teams to create and execute local brand awareness and thought leadership campaigns tailored to your market.
Marketing Plans: Take ownership of marketing plan development. Collaborate with regional marketing and HQ teams to provide consolidated inputs for annual and quarterly marketing plans and associated budgets.
Regional Field Support: As an integral member of our global marketing team and the designated IMM for your marketing, you are responsible for local activities and regional field support.
Localization of Corporate Campaigns: Fully oversee the localization of corporate brand awareness campaigns, product launches, content, and other marketing materials.
Regional Content Localization: Lead the translation and localization of content for the regional website and other marketing materials.
Thought Leadership Activities: Lead all thought leadership activities, coordinating both paid and earned activities in collaboration with your assigned markets and the segment HQ team.
Event Management: Take full responsibility for events management, working directly with regional events teams or HQ: budget management, synchronization with local customer facing teams & marketing teams and HQ marketing teams. Strategically use webinars, industry events, breakfast briefings, executive dinners, virtual events, and conferences/seminars, and customer events as a supporting tool for your assigned market.
Reporting, ROI & Continuous Improvement: Own performance reporting across all activities, measure and analyze ROI against defined KPIs and company OKRs, and drive continuous improvement through insights, learnings, and optimization of future plans and execution.

What makes you a strong fit

Based in London and available to work closely with the local UK team, including on-site event support and in-person collaboration.
4+ years of experience in B2B marketing, preferably in technology or related industries.
Experience in integrated marketing, field marketing, or regional marketing activities across multiple channels.
Familiar with core B2B marketing dynamics, including campaign execution, stakeholder coordination, lead generation, and event-based marketing initiatives.
Comfortable collaborating cross‑functionally with local and global teams in a fast-paced environment.
Able to manage multiple priorities while maintaining strong attention to detail and execution quality.
Fluent in English, both spoken and written.
Knowledge of French is considered an advantage, but is not a mandatory requirement.
Mid to senior‑level marketing professional with the ability to operate independently and contribute with hands‑on execution and coordination skills.

Why you’ll love it here

Financial rewards & recognition - A fair compensation aligned with your experience, industry, and market standards, performance-driven bonuses, regular reviews to support your growth and recognize your contributions, and a culture that values your impact.
Flexible work arrangements - We combine in‑person collaboration with remote work and flexible working hours, because great ideas happen everywhere – and not always between 9 and 5.
ESOP (Employee Stock Ownership Plan)- As an Infobip employee, you’ll have the opportunity to share in our company’s success through stock options.
Work‑life balance and Well‑being- We offer time off when you need it, special leave days for life’s big moments, and a flexible hybrid work model tailored to local regulations.
Career mobility - Your career is a journey. With internal mobility, upskilling, and mentorship, we help you shape your path.
Professional development - Learning never stops. Onboarding, mentorship, and training programs help you grow - no matter where you start.
International mobility- Ready to take your career global? Explore short and long‑term opportunities in our Hubs worldwide. While some benefits may vary by location, our goal remains the same: to support your growth, well‑being, and success - wherever you are.

Diversity drives connection

Infobip is built on diverse backgrounds, perspectives, and talents. We’re proud to be an equal‑opportunity employer and are committed to fostering an inclusive workplace. No matter your race, gender, age, background, or identity — if you have the passion and skills to thrive, there’s a place for you here. All qualified applicants will receive consideration for employment without regard to race, color, ancestry, religion, age, sex, sexual orientation, gender, gender identity, national origin, citizenship, disability, veteran status or any other part of one’s identity.