Integrated Behaviour Services Content Officer

Dogs Trust; City of Westminster; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

Dogs Trust is seeking an Integrated Behaviour Services Content Officer to lead accessible behaviour content for dog owners. The role combines behavioural expertise with content strategy within a hybrid, UK-wide setting at Dogs Trust sites.

A fixed-term, 1-year contract, you will work with digital, marcomms and welfare teams to deliver accurate, engaging materials. Applicants with CAB/CCAB accreditation or equivalent experience, and a strong track record in creating dog behaviour content, are

Qualifications

• Proven experience writing and developing content for dog owners and professionals.
• Strong understanding of dog behaviour principles and how to translate them into clear content for the public.
• Experience collaborating with cross-disciplinary teams (digital, marketing, UX) to deliver accurate materials.

Responsibilities

• Lead identification and provision of accessible content for dog owners alongside the marcomms content team.
• Ensure content communicates training and behavioural reasons and encourages appropriate interventions.
• Co-develop content to support in-person services, including written and video formats.
• Apply behaviour knowledge to create informative content aimed at improving dog welfare outcomes.
• Work with copywriters, designers and content creators to ensure accuracy and engagement.
• Ensure content aligns with Dogs Trust brand standards and safe dog-owner interactions.
• Incorporate UX considerations to deliver effective learning experiences for all users.
• Collaborate with Behaviour Project Officer and dog behaviour experts to gather insights.

Skills

Content writing

Behavioural knowledge

Content development

UX principles

Education

CAB accreditation

CCAB Certification

Job description

This role is hybrid based out of any UK Dogs Trust Site. (Please note this is a 1 year Fixed Term Contract. Jan 26 - Jan 27)

Do you have a strong understanding of behavioural principles, particularly in relation to content delivery, and a focus on creating content that will drive positive dog welfare outcomes? The Behaviour Content Officer is responsible for developing expert behaviour-related content aimed at delivering behavioural advice and support to dog owners experiencing problem behaviours with their dogs. This includes working alongside digital and marcomms content teams to co-develop customer facing behaviour content ensuring that the materials are factually accurate, and suitable for dog owners.

What does this role do? As a Integrated Behaviour Services Content Officer you'll:

• Act as the lead for the Behaviour and Community Services department on the identification and provision of accessible content that allows dog owners to recognise and understand behaviour and training issues in their dogs alongside the marcomms content team.
• Ensure that the content clearly communicates the reasons for training and behavioural issues and encourage owners to make appropriate interventions to improve the behaviour in line with Dogs Trust guidelines.
• Identify, and with the content department, co-develop behaviour related content to support in-person behaviour services, such as written and video content to explain the implementation of specific behaviour modification plans.
• Apply dog behaviour knowledge and principles to help create informative and impactful content that is easily understood by the general dog owning population, with the aim of improving dog behaviour, creating a long-term impact and fostering lasting behaviour change.
• Work closely with the Content team to develop and produce engaging content that is clear, concise and able to be understood by dog owners, ensuring key messages are effectively communicated.
• Collaborate closely with copywriters, designers, and other content creators to ensure that content is factually accurate, engaging, and suitable for the target audience. Ensure all published content complies with Dogs Trust brand standards.
• Ensure all materials are aligned with dog welfare outcomes and promote understanding of safe interactions between dogs and owners.
• Understand and apply behavioural principles to ensure that content is designed to engage dog owners and achieve behavioural change in relation to dog safety. Integrate user experience (UX) principles into the content development process to ensure that content provides effective learning experience for all users.
• Work with the Behaviour Project Officer to ensure content is suited to the behaviour services and can be easily used, and all written materials are accessible and tailored to the specific learning needs of the target audience. Work with dog behaviour experts across the organisation to gather insights and feedback on content development.
• Work with the Marcomms department to understand how users will interact with the content and adapt materials to fit their needs, ensuring that the content is suitable for all users. Ensure that all content meets the highest standards of quality, accuracy, and effectiveness.
• Continuously review and improve content based on feedback from users, and dog welfare experts.
• Participate in user testing and feedback cycles to ensure that content resonates with dog owners and achieves the desired outcomes.

The Behaviour and Community Services department plays a critical role in supporting dog owners when they need it most, ensuring both the well-being of dogs and the safety of families during times of hardship. We offer a comprehensive suite of services, including training and behaviour support, customer support, and outreach programs, all designed to assist individuals facing challenging situations. The department's aim is to give compassionate support to allow both dogs and their owners to thrive, even in the most challenging circumstances. Through our services, we strive to reduce the impact of challenging situations on people and dogs.

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This would be a role suitable for someone with proven experience in writing and developing content, such as web copy, handouts and videos, with a strong understanding of how to tailor dog behaviour and human behaviour change messaging to dog owners and preferably, be accredited as a Clinical Animal Behaviourist (CAB) with the Animal Behaviour and Training Council (ABTC) or as a Certificated Clinical Animal Behaviourist (CCAB) with CCAB Certification Ltd. Alternatively, demonstrate equivalent knowledge to this level, and be prepared to work towards CAB accreditation. A solid understanding of dog behaviour, with the ability to translate this knowledge into engaging and impactful content for dog owners and experience working and presenting to professionals from different areas of expertise, including copywriters, dog welfare experts, and digital developers, to create cohesive and effective content that is relevant to dog owners are desired.

We love dogs. That's why we do whatever we can to make sure every four-legged friend gets the love they deserve. We'll never put a healthy dog down, so our work is focused on helping dogs in need, supporting owners every step of the walk, and creating a better world for dogs in the future. It's what we've been doing since 1891 and how we've grown to become the UK's leading dog charity, helping 12,000 loyal friends find their forever homes every year.

Organisation Dogs Trust View profile Registered Charity 501 - 1000 We're the dog charity. Helping dogs live happier, healthier lives since 1891, always there whenever they need us.