Insurance Marketing Specialist

Drive Further; Manchester; On-site; GBP 40,000 - 55,000; Full time

Job summary

An innovative insurance marketing collective in Manchester is looking for a Marketing Lead to drive strategic marketing initiatives and enhance brand visibility. The ideal candidate will have proven experience in the insurance or financial services sector, focusing on CRM and digital marketing. You will manage content creation, digital campaigns, and compliance with FCA regulations. Join us to shape our ambitious growth plans for 2026 and foster a culture of innovation and development.

Benefits

Empowering work culture

Professional development opportunities

Qualifications

• Strong track record in marketing within insurance or financial services.
• Hands-on experience in CRM and digital marketing.
• Experience in campaign management.

Responsibilities

• Develop and execute marketing plans for sustainable business growth.
• Manage social media strategy and SEO/SEM campaigns.
• Produce content like blogs and case studies.
• Collaborate on lead generation and sales support.
• Coordinate industry events and webinars.
• Ensure compliance with FCA guidelines.

Skills

CRM experience

Digital marketing

Campaign management

Strategic collaboration

Advanced Microsoft applications

Data-driven decision making

Regulation understanding

Education

Level 5 Diploma in Marketing

Marketing Degree

Tools

CRM platforms

Social media tools

WordPress

Canva

Job description

Are you a dynamic, creative marketer eager to make a difference in the insurance and financial services industry Do you have proven expertise in delivering innovative campaigns, shaping strategies, and driving brand growth If so, this is the opportunity you ve been waiting for!

At Drive Further, we re an independent Collective made up of Financial and Legal Insurance, Magnus, MSL, Supportis, and Dualdrive. Together, we re shaping the future of specialist insurance products, legal expense solutions, and customer claims handling, and we re looking for a Marketing Lead to help us accelerate growth across MSL, Financial and Legal and Magnus Insurance.

About the Role

As Marketing Specialist, you ll take full ownership of our marketing function, driving strategy, campaigns, and initiatives that amplify the brand s presence in competitive markets. From crafting compelling digital content to managing lead generation campaigns, you ll help us shape our message, engage our Brokers, intermediaries, and clients, and support our 2026 expansion plans.

This is your chance to work at the heart of innovation, helping to foster relationships and deliver tailored solutions in the motor, legal expense, and financial services sectors. You ll directly contribute to strengthening Broker partnerships and delivering measurable outcomes, ensuring compliance with Consumer Duty and FCA requirements at all times.

What You ll Be Doing:

• Strategic Leadership: Develop and execute short and long-term marketing plans, supporting the group s vision for sustainable business growth.
• Digital Transformation: Manage social media strategy, SEO/SEM campaigns, and website optimisation using WordPress, employing analytics to improve ROI and user engagement.
• Content Creation: Produce high-quality blogs, case studies, videos, and thought-leadership pieces to support Broker relationships and client engagement.
• Lead Generation: Collaborate with business development and client teams to enhance sales support, implement CRM strategies, and drive impactful campaigns.
• Brand Engagement: Coordinate industry events, awards submissions, and webinars, ensuring consistent messaging and brand positioning at every touchpoint.
• Compliance and Governance: Work with Compliance to ensure all marketing activities align with FCA guidelines and Consumer Duty principles.
• Performance Insight: Monitor campaign KPIs, reporting on marketing impact and recommending improvements.

About You

We re looking for someone who is:

• A Proven Marketer: You have a strong track record in marketing within insurance or financial services, with hands‑on experience in CRM, digital marketing, and campaign management.
• Collaborative and Strategic: You thrive when working across teams, influencing senior stakeholders, and aligning marketing with business development objectives.
• Regulation‑Savvy: You understand FCA regulations, Consumer Duty, and Financial Promotions standards, and can ensure compliance at every stage.
• Tech‑Smart: Advanced skills in Microsoft applications, CRM platforms, and design tools like Canva come naturally to you.
• Creative and Analytical: You balance innovation with data‑driven decision‑making, optimising marketing for real results.

Qualifications Required:

• Level 5 Diploma in Marketing (e.g. CIM, ILM) or Marketing Degree
• Proven CPD in Marketing within Financial Services

Why Join Drive Further

At Drive Further, you ll join a forward‑thinking collective built on collaboration, innovation, and excellence. Working alongside leading brands like Financial and Legal Insurance, MSL, Magnus, and more, you ll play a key role in shaping our marketing strategy and driving our ambitious growth agenda for 2026 and beyond.

We believe in empowering individuals, fostering professional development, and creating a culture where ideas thrive and outcomes matter. If you re ready to lead from the front, amplify brand impact, and shape the future of marketing across our Collective, this is the place for you.

NO AGENCIES PLEASE.