Insights Manager - Lingo

Abbott; City Of London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading health technology company is seeking a Consumer Insights Manager to manage market research projects, providing expertise in consumer insights to shape brand strategy. The role requires a Bachelor's degree in Data and Analytics or Marketing and prior experience in consumer insights or market research. The ideal candidate should possess excellent analytical skills and be adept in Excel and PowerPoint. Join us in transforming personalized healthcare.

Qualifications

• Prior experience with consumer insights or market research is required.
• Excellent analytical skills and mastery of Excel and PowerPoint.
• Proven ability to integrate data from various sources.

Responsibilities

• Manage consumer insights and market research projects.
• Provide expertise utilizing various data sources.
• Deliver impactful insights that shape brand and business strategy.

Skills

Analytical skills

Communication skills

Project management

Data integration

Excel

PowerPoint

Education

Bachelor's degree in Data and Analytics or Marketing

Tools

SPSS

PowerPoint

SPSS

Job description

Overview

Meet Lingo, a new kind of health and wellness technology that gives personalised metabolic coaching based on data from your own body. Lingo tracks glucose to help people make better decisions about their health and nutrition. Biowearable technology will digitize, decentralize and democratise healthcare, enabling consumers to take control of their own health.

Our purpose and culture

Personalised healthcare is the future. Working on Lingo, you will help build a next-generation technology that enables individuals to make decisions about how to improve energy, lose weight or enhance athletic performance. The Lingo team embodies a start-up culture and mindset with the backing of Abbott, a company with a rich history of healthcare innovation. Join us and grow your career as you help Abbott shape the future of healthcare.

The opportunity

The Consumer Insights team works every day to ensure that Lingo's work and culture are grounded in a clear, compelling understanding of our consumer. We help teams across Lingo leverage insights to make impactful decisions as we create the future of personalized healthcare. You will play a critical role in this team by ensuring the success of projects providing critical insights to Lingo's Marketing, Product and Direct to Consumer teams.

Responsibilities

• Manage consumer insights and market research projects including brand health, creative testing, campaign impact, Marketing Mix, and target audience segmentation studies.
• Provide expertise and utilize all available data sources, including but not limited to qualitative and quantitative primary research data sets, campaign analytics and 3rd party reporting.
• Deliver impactful insights that shape brand and business strategy through a deep understanding of the Lingo consumer.
• Day-to-day point of contact between Lingo and our research agency partners.
• Maintain Lingo's repository of insights and methodologies.
• Regularly update 3rd party insights database using data from our syndicated research partners and other sources.
• Respond to incoming research inquiries.
• Maintain high level of engagement with internal partners and to support business decisions.
• Bring the voice of the Lingo consumer to life through compelling presentations and close engagement with stakeholders.

Qualifications

• Bachelor's degree in fields related to Data and Analytics or Marketing preferred.
• Prior experience with consumer insights or market research (can be agency or in-house) is required.
• Excellent analytical skills, and mastery of Excel and PowerPoint. SPSS/other statistical software is a plus.
• Proven ability to integrate data from various sources to provide synthesized insights and communicate these effectively to stakeholders.
• Strong project management and communication skills. Persistence, creativity and ability to clearly set expectations will be the keys to your success.
• Flexibility and an ability to work within a changing start-up-style environment.