Insights Analyst: Digital Marketing Analytics

Inghams & Santa's Lapland; Farnborough; Hybrid; GBP 45,000 - 50,000; Full time

Job summary

A leading travel company in Farnborough seeks an analytical professional to transform complex data into actionable insights. You will play a pivotal role in supporting marketing strategies through data analysis and reporting. Ideal candidates have strong experience in digital marketing analytics, with proficiency in tools like Power BI and GA4. This full-time position offers a salary range of £45,000 - £50,000 plus a bonus and embraces flexible working arrangements.

Qualifications

• Strong analytics experience ideally in digital or performance marketing.
• Experience using multi-variant testing tools or leveraging AI/machine learning for marketing insights is desirable.

Responsibilities

• Analyze customer journey to identify optimization opportunities.
• Produce reports to translate complex data into insights.
• Maintain Google Tag Manager for accurate implementation.

Skills

Analytics experience

Data integration with Power BI and SQL

GA4, GTM, GSC, Infinity

Strong communication

Organizational skills

Multi-variant testing tools

Tools

Power BI

SQL

Google Ads

Meta

Glassbox

Job description

A leading travel company in Farnborough seeks an analytical professional to transform complex data into actionable insights. You will play a pivotal role in supporting marketing strategies through data analysis and reporting. Ideal candidates have strong experience in digital marketing analytics, with proficiency in tools like Power BI and GA4. This full-time position offers a salary range of £45,000 - £50,000 plus a bonus and embraces flexible working arrangements.