Insights Analyst

PZ Cussons; Manchester; On-site; GBP 30,000 - 45,000; Full time

Job summary

PZ Cussons seeks an Insights Analyst in Manchester to enhance marketing strategies with data-driven insights. The role requires collaboration with various teams to derive actionable insights from multiple data sources in a dynamic FMCG environment. Candidates should possess strong analytical skills and proven experience in creating impactful insights to shape business strategies.

Qualifications

• Experience in a fast-paced CPG environment.
• Ability to simplify complex data into clear stories.
• Strong analytical and reporting skills.

Responsibilities

• Use data to create insights influencing marketing strategies.
• Work with cross-functional teams for project delivery.
• Drive clarity through mixed methodologies in insights projects.

Skills

Data Analysis

Communication

Insight Creation

Change Management

Education

Degree in Marketing or related field

Job description

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PZ Cussons is a global, fast-moving consumer goods (FMCG) company, with office locations in the UK, US, Australia, Africa and Asia. Throughout our 135-year history, we have successfully adapted and evolved to the constantly changing consumer, market, and economic environments. Our diverse portfolio of brands can be found across four major categories: Personal Care, Beauty, Food & Nutrition, Home Care and Electricals.

We have a real passion for our employees, our consumers and our brands and we strive on creating moments of pleasure for everybody, every day. You will recognise some of our renowned, market-leading household names such as Carex, Childs Farm, Original Source and Imperial Leather.

If you want to join a business with dynamic, fast-paced working environment and a collaborative atmosphere whilst working flexibly but with the opportunity to collaborate in our stunning offices, then this could be the right role for you.

Key Duties and Responsibilities:

Proactive use of multiple data sources to create insight including:

• Market data – Future trends, cultural impacts and commercial trends
• Consumer – Behavioural measures such as Kantar, Nielsen, Mintel, Bespoke Qual & Quant work
• Shopper – behavioural data sources such as Dunnhumby & advantage, IGD and Bespoke Qual & Quant work
• A supportive role to help deliver mixed methodology insights projects with the Insights Manager – UK Lead as and when work required

Influencing business approach

• Creation of insight to shape marketing and R&D programmes through thorough report writing and communication of content
• Use of mixed methodologies to drive the best outcomes for insight derivation when supporting the team
• Finding the hidden insights across multiple data sources by creating a validated story and creating a clear action plan for the business based on the outputs
• Identifying gaps in understanding along the Path to Purchase and working with team and partner vendors to plan how to fill this understanding

CPG Experience

• Working within a fast-paced CPG environment that covers Grocery, Specialists and Online
• Working alongside Marketing, R&D and Cat Man to deliver innovation across product and marketing comms
• Working with marketing leading brands to enable growth from a leadership position as well as challenger brands

Ways of working

• Working in times of transition and demonstration of change management
• Team player and delivery of aligned goals across functions
• Empathetic approach to understanding diverse business questions
• Challenging and objective, using data to validate business orthodoxies
• Ability to simplify complex data sources into clear story telling – creating insight not data
• Turning multiple data points into demonstrable actions for the business
• Ability to present insight 1:1 as well as in group settings effectively
• Use of mixed methodologies to drive the best outcomes for insight derivation
• Understanding of the latest tech platforms and how to mine these for data
• Utilising multiple sources of data to tell the story

Team Player

• Ability to work in the team environment and raise the bar
• Ability to lead in cross functional teams
• Seen as a key contributor to the business and its insight creation

Please note that we are not able to offer visa sponsorship or assist with relocation support for this role. Applicants must have the right to work in the country where this role is located before applying.

At PZ Cussons, we value diversity and make sure everyone feels included. We want our team to reflect society and our global customers. We welcome applicants from all backgrounds and your unique perspective helps us develop brands and create new products for our consumers.

If you need extra support during this process, please inform us so that we can accommodate your needs appropriately. It is important to us that all candidates feel recognised and have a good experience with PZ Cussons as part of our commitment to inclusivity.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Personal Care Product Manufacturing

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