Inside Sales Consultant

Sherwin-Williams; Reading; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A leading paints and coatings company seeks an enthusiastic Inside Sales Consultant to drive sales within the UK Trade & DIY Business Unit. This customer-facing role involves managing relationships through phone and email, with occasional field support for events. The ideal candidate will have sales experience, communication skills, and CRM proficiency. Attractive salary and benefits included.

Benefits

Attractive salary

Sales bonus scheme (uncapped - on target at 10%)

Life Pension Scheme Company Contributed

Flexible working schedule

25 days of annual leave

Ongoing training and support

Qualifications

• Minimum 2 years’ experience in a sales role with individual targets.
• Proven success in meeting or exceeding sales goals.
• Strong negotiation and communication skills.

Responsibilities

• Develop relationships with customers via phone and email.
• Drive sales growth for brands and products.
• Support customer events and collaborate with internal teams.

Skills

B2B communication

Salesforce experience

Customer engagement

Proactive approach

Commercial awareness

Education

GCSE level or equivalent

Business-related degree preferred

Tools

Microsoft Outlook

Microsoft Teams

Salesforce CRM

Microsoft Excel

Job description

We’re looking for an enthusiastic Inside Sales Consultant to help drive sales across our Consumer Brands portfolio within the UK Trade & DIY Business Unit. You’ll manage a portfolio of distributors, retailers, and trade merchants across a variety of channels — including direct, wholesale, and indirect routes to market.

This is a customer-facing role, primarily conducted via phone and email, with occasional field-based support for customer events.

Key responsibilities

• Build and maintain strong relationships with customers across multiple channels
• Drive sales growth for our brands and products
• Support customer events when required
• Collaborate with internal teams to ensure excellent service delivery

What we’re looking for

• A proactive communicator with a passion for sales
• Experience in B2B environments or trade channels is an advantage
• Experience with Salesforce and enjoy sales!
• Comfortable working in a hybrid setup (3 days in-office, 2 days remote)

If you\'re ready to make an impact and grow with a dynamic team, we’d love to hear from you!

Location: Winnersh Triangle, Wokingham, Reading

Hybrid Working: 3 days in office, 2 days from home

Qualifications

• Educated to GCSE level or equivalent (business-related degree preferred)
• Minimum 2 years’ experience in a sales role with individual targets
• Proven success in meeting/exceeding sales goals
• Strong commercial awareness, negotiation, and communication skills
• Able to build remote customer relationships and manage priorities independently
• Positive, proactive, and adaptable approach
• Experience in B2B sales and DIY/trade sectors is a plus
• Proficient in Microsoft Outlook, Teams, Word, Excel, and PowerPoint
• CRM experience (preferably Salesforce) and intermediate Excel skills preferred
• Full, clean driving license required

What we can offer you

• Attractive salary
• Sales bonus scheme (uncapped - on target at 10%)
• Life Pension Scheme Company Contributed
• Flexible working schedule (including weekends and bank holidays)
• Continued payment of salary in the event of sickness & 25 days of annual leave
• Work-life balance
• Career opportunities
• Ongoing training and support

#LI-JR1

Responsibilities

Sales Development

• Achieve sales and distribution targets across independent retail, wholesale, and trade sectors
• Drive key sales initiatives and new product launches
• Monitor product mix, pricing, and margin performance
• Use business data to analyse account performance and identify growth opportunities

Customer Relationship Management

• Grow assigned customer portfolio through proactive engagement via phone, email, and Teams
• Collaborate with internal teams and align with National/Key Account Managers
• Partner remotely with Wholesaler Reps to support indirect sales
• Deliver training and support at customer events and trade shows when required

Sales Process & Tools

• Follow the Sherwin-Williams Sales Cycle for effective planning and follow-up
• Use Salesforce.com to manage call planning and customer records
• Provide category insights and report market trends and competitor activity

General Responsibilities

• Maintain company property and records securely
• Adhere to company policies, including Health & Safety
• Complete required training modules and attend meetings or events as needed
• Represent the company positively to internal and external stakeholders