Innovation Marketing Manager

KP Snacks; Reading; On-site; GBP 100,000 - 125,000; Full time

Job summary

A leading snack manufacturer in the UK is looking for a dedicated innovation professional for their Marketing team. This role involves leading the end-to-end innovation process, utilizing consumer insights to develop profitable products. Candidates should have significant experience in FMCG innovation, strong project management abilities, and excellent stakeholder management skills. The position offers a competitive benefits package including car allowance, bonuses, and comprehensive healthcare support.

Benefits

£6,000 car cash allowance

Annual bonus scheme

Comprehensive healthcare support

KP Pension Plan

25 days holiday

Qualifications

• Significant experience in FMCG innovation or marketing, ideally within the food industry.
• Proven track record of launching successful, insight-led products that deliver commercial results.
• Excellent stakeholder management and influencing skills.

Responsibilities

• Identify and develop consumer-led propositions that deliver category growth.
• Lead the end-to-end innovation process from idea generation through Stage Gate.
• Collaborate with cross-functional teams including Brand Marketing and Product Development.

Skills

Consumer research

Project management

Stakeholder management

Financial acumen

FMCG marketing

Tools

PowerPoint

Excel

Nielsen Answers

Kantar WorldPanel Online

Job description

This is a key role within our Marketing team, reporting to the Head of Innovation. You'll help grow our business by developing insight-driven, profitable and sustainable new products that excite our customers and lead category growth. You'll take creative ideas from consumer insights and turn them into reality, working cross-functionally and influencing stakeholders to deliver innovation that makes a difference.

Responsibilities

• Identify and develop consumer-led propositions that deliver category growth and commercial value, using deep knowledge of consumers, brands, and market trends
• Lead the end-to-end innovation process, from idea generation through Stage Gate, ensuring projects are insight-driven and commercially viable
• Create compelling concepts for research and consumer testing, translating insights into actionable product ideas
• Build robust business cases for new product development, including financial modelling and risk assessment
• Collaborate with cross-functional teams including Brand Marketing, Research & Insights, Product Development, Category Management, Shopper Marketing and Commercial teams
• Manage timelines and budgets for innovation projects, ensuring delivery against agreed milestones
• Influence senior stakeholders and secure buy-in for innovation proposals, presenting clear and persuasive recommendations
• Monitor market performance of launched products and identify opportunities for optimisation and future growth
• Work closely with Intersnack Group colleagues across Europe to share best practice and align on innovation objectives

Qualifications

• Significant experience in FMCG innovation or marketing, ideally within the food industry
• Proven track record of launching successful, insight-led products that deliver commercial results
• Strong understanding of consumer research, category dynamics and brand growth strategies
• Experience managing complex projects through Stage Gate processes
• Excellent stakeholder management and influencing skills, with the ability to engage senior leaders
• Strong financial acumen and ability to build commercially sound business cases
• Highly competent in PowerPoint and Excel; experience with Nielsen Answers and Kantar WorldPanel Online is advantageous

Benefits

• £6,000 car cash allowance.
• Annual bonus scheme, with a strong track record of overachievement.
• Comprehensive healthcare support – including Medicash Health Cash Plan or Private Healthcare, Digital GP, Best Doctors second opinion service and specialist cancer care.
• KP Pension Plan – contribution matching up to 7% of your salary.
• 25 days holiday, plus the option to buy more.
• KP4ME – our online platform for benefits, discounts, wellbeing tools and more.