Influencer Marketing Manager

The Advocate Group; Manchester; On-site; GBP 60,000 - 80,000; Full time

Job summary

A dynamic beauty brand in the UK is seeking an Influencer Manager to lead influencer marketing strategy and build partnerships in the wellness community. The ideal candidate will have extensive experience in influencer marketing, great communication skills, and a passion for beauty and wellness. This role offers competitive salary, performance bonuses, and a collaborative culture that supports career growth.

Benefits

Competitive salary

Performance bonus

Gym membership

Company events

Pension

Qualifications

• Proven experience in influencer marketing or talent management, ideally in beauty or wellness.
• Confident in fast-paced, entrepreneurial environments.
• Passion for beauty, wellness, and the ability to connect with people.

Responsibilities

• Develop and manage influencer marketing strategy across regions.
• Identify, approach, and onboard new influencers.
• Manage campaign execution and track performance.
• Collaborate with teams to produce engaging social content.
• Deliver insights from campaign data to improve strategies.
• Foster long-term partnerships within the ambassador community.

Skills

Influencer marketing expertise

Strong understanding of social media platforms

Excellent communication skills

Negotiation skills

Relationship-building skills

Creative mindset

Data-driven approach

Job description

We re delighted to be partnering with Glowwa an award-winning, purpose-driven hair wellness brand that s redefining beauty from the inside out. Trusted by professionals and loved by customers worldwide, Glowwa creates premium supplements designed to support healthy hair, confidence, and overall well-being.

The brand has experienced rapid international growth and continues to expand its presence across the UK and USA. As part of this exciting journey, Glowwa is looking to appoint an experienced Influencer Manager to drive their creator partnerships and build authentic connections within the beauty and wellness community.

Key Responsibilities

• Develop and manage Glowwa s influencer marketing strategy across key regions (UK, US, and international).
• Identify, approach, and onboard new influencers and brand partners who reflect Glowwa s ethos and aesthetic.
• Manage campaign execution from initial brief through to delivery, tracking performance and ROI.
• Collaborate with marketing and creative teams to produce engaging, on-brand social content.
• Analyse campaign data and deliver insights to inform future strategy.
• Foster long-term partnerships and nurture Glowwa s growing ambassador community.
• Keep up to date with emerging social trends, talent, and platforms.

What We re Looking For

• Proven experience in influencer marketing, social partnerships, or talent management (ideally within beauty, wellness, or lifestyle).
• Strong understanding of social media platforms including Instagram, TikTok, and YouTube.
• Excellent communication, negotiation, and relationship-building skills.
• Confident working in a fast-paced, entrepreneurial environment.
• A creative mindset with a strong eye for brand alignment and storytelling.
• Data-driven approach to reporting and campaign optimisation.
• Passion for beauty, wellness, and helping people feel good from the inside out.

What s on Offer

• Competitive salary & performance bonus
• Collaborative, creative culture within a passionate and supportive team
• Autonomy and ownership you ll have real influence and room to grow
• Exciting brand growth join a company expanding internationally with strong industry recognition
• Team perks company events, gym membership, pension, and more

This is a standout opportunity to join a fast-growing wellness brand making waves in the beauty industry.

If you re a connector, communicator, and creative thinker who thrives on building relationships and delivering impactful campaigns, we d love to hear from you.

Apply now or get in touch to find out more about this opportunity with Glowwa.

The Advocate Group is a leading recruitment partner to the FMCG and consumer product sectors. We are an equal opportunities employer and welcome applications from all suitably qualified individuals, regardless of race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.