Influencer Marketing Manager

Eucalyptus; Greater London; Hybrid; GBP 42,000 - 65,000; Full time

Benefits offered by this job

Employee options program

Development budget

Hybrid work setup

Private health insurance

25 days holiday

Wellness allowance

Job summary

Eucalyptus is seeking a Creator Campaign Manager to lead influencer partnerships for Juniper, blending paid and organic growth. You will craft briefs, manage creator onboarding, and guide campaigns across TikTok, Instagram, YouTube, Substack and Meta ads, within a regulated healthcare context.

You will also help scale organic creator initiatives, manage relationships with creators and managers, and ensure campaigns hit KPIs while collaborating with Paid Growth and Creative teams.

Qualifications

• 3–5 years of influencer marketing or talent management experience.
• Established and extensive network of managers/agents or influencer contacts.
• Strong negotiating skills and management of influencer budgets into the six figures.
• Analytical mindset with experience evaluating content performance metrics.
• Organized, proactive, and able to manage multiple campaigns concurrently.

Responsibilities

• Manage and conceptualise end-to-end creator campaigns across Paid and Organic Growth.
• Coordinate creator onboarding, briefing, approvals, timelines, and delivery.
• Ensure campaigns launch on time and align with marketing calendars.
• Support UGC campaign management and creator sourcing.
• Act as day-to-day contact for creators and talent managers; build long-term relationships.
• Develop creator briefs and concepts for platforms like TikTok, Instagram, YouTube, Substack and Meta ads.
• Support organic creator initiatives and community building; measure performance against KPIs.
• Maintain campaign trackers, hubs, and reporting workflows; coordinate contracts and rights.

Skills

Influencer marketing

Networking

Budget management

Analytics

Project management

Tools

CreatorIQ

Notion

Motion

Job description

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

About Eucalyptus

We're on a mission to make good health last a lifetime. More than 1 billion people live with obesity worldwide, driving preventable chronic conditions. We're here to build better long-term care.

Eucalyptus is now part of Hims & Hers, the global leader in personalised health and wellness.

Euc is the company behind Juniper, one of the world's largest weight-management programs combining GLP-1 medication with personalised nutrition, movement support, and clinician-led care from prescribers, nurses, health coaches, pharmacists, and dietitians. Our published clinical research shows that our combined clinical and behavioural approach helps patients lose significantly more weight during their treatment with Juniper by four times.

Our Growth Story

• Supporting patients living with obesity across our 5 markets
• Received selective NICE endorsement to provide services to the NHS
• Tailored our offering to thousands of patients in Australia, the UK, Germany, Japan and Canada.

About The Role

This role sits at the intersection of:

• Performance marketing
• Creative and creator strategy
• Community building
• Campaign operations
• Brand storytelling

You’ll support the day-to-day management and optimisation of Juniper’s creator partnerships programme, develop and optimise creative briefs and conceptualise scroll-stopping organic creator campaigns. You’ll be helping us scale a highly nuanced and strategically important channel within a regulated healthcare category.

Unlike traditional influencer marketing roles, success at Juniper requires a strong understanding of:

• Creator-native content
• Performance-led creative and brief writing (particularly optimisation of briefs for whitelisted/paid partnership ads)
• Audience psychology
• Long-term brand building
• Nuanced healthcare and wellness messaging

Creator activity is a core growth lever within the business, not just a PR objective.

What you'll do

Creator Campaign Management

• Manage and conceptualise end-to-end creator campaigns across Paid and Organic Growth
• Coordinate creator onboarding, briefing, approvals, timelines, and delivery
• Ensure campaigns launch on time and align with wider marketing calendars
• Support UGC campaign management and creator sourcing

Creator Communication & Relationship Management

• Act as a day-to-day contact for creators and talent managers
• Build strong long-term relationships with creators, ambassadors, and partners
• Support creator education and brief comprehension
• Manage creator feedback loops and approvals
• Escalate sensitive or commercial issues where required

Brief Development & Creative Support

• Translate strategic direction into creator-facing briefs
• Support development of high-performing creator concepts across:
• TikTok
• Instagram
• YouTube
• Substack
• Meta partnership ads
• Organic creator content
• Collaborate closely with Paid Growth and Creative teams to optimise messaging and creative resonance

Organic Growth & Community

• Support the rollout of Juniper’s organic creator and ambassador strategy
• Help source creators aligned to Juniper’s brand positioning and target demographics
• Support community-led initiatives, creator events, and brand activations
• Assist in developing creator storytelling that builds trust, education, and long-term brand affinity

Performance Monitoring & Reporting

• Monitor creator campaign performance and flag optimisation opportunities
• Support weekly and monthly creator scorecarding to ensure adherence to CAC targets
• Track delivery against KPIs and commercial agreements
• Maintain reporting systems and creator databases (Motion, Notion, CreatorIQ)

Operations & Workflow Management

• Support implementation of scalable creator systems and processes
• Maintain campaign trackers, creator hubs, and reporting workflows
• Coordinate contracts, deliverables, usage rights, and approvals
• Work cross-functionally with Legal, Growth, Creative, and Brand teams

Experience

About you (Who you are):

• 3–5 years of influencer marketing or talent management experience.
• Established and extensive network of managers/agents or Influencer contacts
• Strong negotiating skills and management of individual campaign Influencer budgets well into the six figures.
• Analytical mindset with strong experience evaluating content performance metrics.
• Organized, proactive, and comfortable managing multiple campaigns at once.

Skills

• Excellent project management and organisational skills
• Strategic creative thinking with the ability to adapt and optimise to a variety of objectives
• Strong written communication
• Strong understanding of TikTok, Instagram, Meta campaigns and creator culture
• Commercially minded with strong attention to performance metrics and creative quality
• Able to balance operational execution with strategic thinking
• Comfortable working in a fast-paced, high-growth environment
• Comfortable taking ownership of approvals and sensitive communications in a highly-regulated healthcare environment

What Success Looks Like

• Improved creator campaign delivery and operational efficiency
• Faster optimisation cycles across paid creator activity
• Stronger creator relationships and community engagement
• Higher-quality creator outputs aligned to Juniper’s messaging and creative strategy
• Successful rollout and scaling of organic creator initiatives
• Improved collaboration and visibility across teams

Why this role matters?

Creator Partnerships is one of Juniper’s most strategically important growth channels, contributing significantly to both:

• Revenue generation through paid creator advertising
• Long-term brand awareness and trust through organic creator activity

Why join Eucalyptus?

Euc is also behind a growing family of digital healthcare clinics (Pilot, Kin, Software) across men’s health and well-being, fertility, and skincare.

Here’s What Makes Joining Euc Unique

• What’s next - Our goal for the next three years is to support 1 million patients globally to live better for longer. We’re launching into new conditions, demographics, and geographies as we build a truly preventive healthcare ecosystem.
• Build something world-changing - We’re on the path to becoming the world’s largest international digital healthcare company. It will be challenging, fast-paced, and deeply rewarding.
• Make real impact - You will deliver work that directly shapes patient outcomes and scales evidence-based care across markets.
• Accelerate your growth - You will have high ownership, continuous feedback, and dedicated development support.
• Join a motivated team - You will collaborate with talented peers to solve complex clinical and operational problems at scale.

What’s ahead in the UK

• Be an owner - Your own stake in the business with our employee options program
• Invest in your growth - Annual development budget plus 3 days of professional development leave
• Work flexibly - Hybrid setup with 3 days a week in our Old Street office, designed for focus and collaboration
• Support your well-being - Private health insurance through Vitality or opt for a monthly wellness allowance to spend on what matters most to you
• Take time off - 25 days of holiday, enhanced parental leave and work from anywhere 3 weeks out of the year
• Join a connected team - A vibrant office culture with regular socials, clubs, after-school sport, and seasonal events

At Eucalyptus, we value individuals from all backgrounds, experiences, and perspectives, and we embrace the unique qualities each person brings. When you apply, please let us know of any reasonable adjustments you may need during the interview process. We use AI-assisted tools across our business to help our teams work more efficiently, including within our recruitment process. These tools support our team - all hiring decisions are made by real people, and every application is reviewed by a member of our recruitment team.