Influencer Marketing Manager

Skinandme; Greater London; Hybrid; GBP 70,000 - 110,000; Full time

Benefits offered by this job

Equity

Hybrid working

Health and wellbeing focus

Development budget

Nursery benefit

Dog-friendly office

Job summary

Skin + Me is seeking an Influencer Marketing Manager in London to drive influencer growth across multiple brands, including Skin + Me. You will hire, lead and develop a large team, align campaigns with business goals, manage budgets and drive testing and learning.

This hybrid role reports to the Head of Growth for Influencer & CRM and balances strategic planning with hands-on execution. You will shape the roadmap, coach a team of 6+ and partner with business units to hit ambitious targets.

Qualifications

• Experience leading and motivating a large team (ideally 6+ people) in a fast-paced, data-led business.
• Strong commercial acumen with track record in growth or influencer marketing.
• Ability to set and manage budgets, KPIs and tests with clear outcomes.
• Integrity, with readiness to have challenging conversations when needed.

Responsibilities

• Hire, lead and develop a large team to deliver against targets (≈60% of time).
• Allocate resources to meet business demand, focusing on engagement and development.
• Fine-tune ways of working to improve campaign quality and speed of delivery.
• Maintain relationships with influencers and nurture partnerships across brands.
• Define team targets, align on KPIs, budgets and expectations with business unit leads.
• Own performance against targets for each brand and plan recovery paths.
• Own the long-term testing roadmap and prioritise new ideas with the team.
• Share learnings from the channel with other channel leads to broaden impact.
• Lead regular alignment sessions with Head of Growth and other channel leads.

Skills

People management

Team leadership

Growth marketing

Analytical thinking

Campaign optimization

Budget management

Test & learn

Strategic planning

Job description

As Influencer Marketing Manager at + Me, you will be accountable for delivering against the growth targets of the influencer marketing channel across multiple brands, including Skin + Me.

Reporting into our Head of Growth (for Influencer & CRM), this role will be instrumental in efficiently growing a crucial marketing channel whilst keeping content compelling and on brand.

You will lead a team of 8+ direct reports at varying levels of seniority), and will be accountable for the day-to-day management, development and wellbeing of your team. Taking strategic direction from our various business units, you will ensure influencer campaigns and new tests align with our business objectives.

We are after an experienced Manager with a bias for process and planning, who is ready to lead a large team and help them deliver their best work, at scale. Outstanding analytical skills and a solid understanding of growth metrics is essential.

This is a hybrid working role with three days a week in our Paddington HQ (Mon, Tue, Fri) and two days remote.

What you'll do

• Your main objective is to hire, lead and develop a large team helping them do their best work and exceed targets. This is where you'll spend the majority of your time, around 60%.
• Allocate resources within the team to meet the demands of the business, with the team's engagement and development in mind.
• Fine-tune our ways of working, with a focus on campaign quality and speed of delivery
• Ensure the team grows, maintains and nurtures relationships with influencers
• Understand our growth objectives and brand vision, and work with business unit leads to set team targets, align on expectations, KPIs and budgets.
• Own performance against targets for each brand — both where we stand today and our outlook for the coming months — with a clear plan to recover ground wherever we're off track.
• Own the long-term testing roadmap: work with your direct reports on ongoing experiments and their results, draw on the team's collective knowledge to generate and prioritise new ideas, and be clear on the thinking behind how those priorities are set.
• Share learnings from your channel with other channel leads across the business, so relevant insights can be applied more widely.
• Lead a regular input and alignment session with the Head of Growth and other channel leads, to gather input on priorities and keep plans aligned across functions.

Who you are

These are the skills we're looking for. Even if you don't tick every box, but feel you're right for us, we'd still love to hear from you.

• You love managing people and have examples of helping team members reach their full potential.
• Experience leading and motivating a large team (ideally 6+ people) in a fast-paced, data-led business.
• You have integrity and are not afraid of having uncomfortable conversations.
• You have experience working in Growth or Influencer marketing, where you have managed large budgets and had to deliver against revenue targets.
• Strong commercial acumen, with a solid understanding of key marketing drivers.
• Track record of setting up and fine tuning processes.
• Experience implementing tests and learning from results.
• A team player who's happy to get stuck in, supporting all areas of the business.
• An appreciation of the more creative side of marketing.
• An interest in healthcare, wellness and skincare.

Why should you choose Skin + me?

• A daily challenge — in a thrilling, entrepreneurial start-up environment, no two days will ever be the same.
• Make a difference — work within a revolutionary company that is focused on improving millions of lives.
• Significant equity — potentially life-changing value if you commit to our long-term mission.
• Serious commitment to growth — personal development is important to us and we'll make sure we support your growth, and give you broad experience across your role.
• Support network — the Skin + Me investors and advisors that you'll have the opportunity to work with have built some of the world's best consumer companies.

Benefits

• 25 Days Holiday (+ all the usual Bank Holidays).
• Free Breakfast & Lunch, plus drinks and snacks.
• Hybrid working — remote Wednesday and Thursday; core hours 10-4 in office (7-4 or 10-7 also available).
• Equity — a competitive salary and a generous share award package.
• Health and wellbeing focus — healthcare cash plan, cycle to work scheme.
• £500 annual development budget for learning, training and development.
• Workplace nursery benefit for working parents.
• Culture club — weekly celebrations of wins and milestones.
• Highly discounted Skin + Me products for you, and 10 friends + family.
• Generous employee referral scheme.
• Dog-friendly office with two resident dogs.

More about Skin + Me, and the + Me brands

In 2018, we set out to solve a problem that millions of people faced: not just struggling with their skin, but struggling to navigate skincare itself. By combining dermatology expertise, pharmacy and technology, Skin + Me created a simpler, more personalised approach – and proved that expert-led care could reach people who'd never had access to it before.

That belief became the foundation of something bigger.

Today, + Me is the company behind Skin + Me, Hair + Me and Renew + Me, with more on the horizon. We're not building a single brand. We're building a category – one where clinical expertise, smart technology and real personalisation are the standard, not the exception.

Every brand we build starts with a real problem. Every solution is rooted in science. And every person who joins + Me becomes part of re-engineering personal care for more people, in more ways.