Influencer Marketing Executive - Gifting FTC (6 months)

Katkin; City Of London; Hybrid; GBP 30,000; Full time

Job summary

A pet food company in London is seeking a highly motivated Influencer Marketing Executive. The role involves managing influencer gifting initiatives to enhance brand awareness. The ideal candidate will have a sales-driven mindset, with previous experience in marketing preferred. Offering a competitive salary of £30K and opportunities for personal development in a close-knit team environment.

Benefits

Competitive base salary

MacBook for work

Up to 2 days WFH

Discount for fresh meals

Annual personal development budget

Free refreshments and fresh fruit

Qualifications

• Highly motivated to overachieve and can work independently.
• Previous experience in sales, digital marketing or influencer marketing is a plus.
• Eager to take responsibility and ownership of projects.

Responsibilities

• Identify relevant influencers across Instagram and TikTok.
• Coordinate KatKin’s influencer gifting programmes across social platforms.
• Track and maintain accurate records of gifting initiatives.

Skills

Sales and targets driven mindset

Digital marketing experience

Time management skills

Social media passion

Education

Bachelor's degree or relevant experience

Job description

KatKin's Opportunity

For uncompromising cat parents who want the best, KatKin goes hardcore for cat health. We make the UK’s only fresh cat food: 100% human-quality meat, gently cooked, and frozen for freshness.

Where the competition cuts corners, catfishes customers and puts profits over health, we put cat wellbeing first. No shortcuts. No secret recipes. We’re cutting the fluff, thinking fresh and channelling hardcore love into industry-wide change. So cats live long and cat parents can love hard without compromise.

What we do at KatKin

We’re all-in for cats, and it shows: our energy will blow you away from day one. You’ll be surrounded by knowledgeable scientists, big creative thinkers, astute business brains, and a whole team of hardcore cat parents. All on a mission to make hardcore love the new standard in cat care – with a fresh take on every product in the cat industry.

Why You’ll Love Working With Us

The Role

We are looking for a highly motivated and results-driven Influencer Marketing Executive to join KatKin on a full-time 6 month contract, with the potential for it to become permanent.

In this role, you will own KatKin’s influencer gifting initiatives, helping to connect our brand with influencers who resonate with our mission in order to increase brand awareness and fuel customer acquisition. You will identify relevant influencers, coordinate product sends, track influencer activity and engagement, and support the smooth execution of gifting programmes across social platforms, gaining hands‑on experience in the influencer marketing process.

This role sits within the Influencer marketing team, reporting into the Influencer Marketing Manager.

Key ownership areas

• Identify relevant influencers across Instagram and TikTok that are aligned with KatKin’s mission.

• Optimise outreach and follow ups to maximise acceptance and post rate

• Coordinate KatKin’s influencer gifting programmes across social platforms, ensuring timely delivery of products.

• Track and maintain accurate records of gifting initiatives, including influencer details, product sends, and any posts or engagement following gifting.

• Support the creation of simple campaign briefs or guidance for influencers receiving products, ensuring content aligns with KatKin’s brand voice and values.

• Assist with implementing third-party tools or platforms to improve the efficiency and effectiveness of the gifting programme.

• Help obtain influencer content and ensure UGC rights are secured, so it can be reused across organic channels.
  Collaborate with team members working on paid campaigns by sharing information on successful gifting creators to support their partnership pipeline.

• Provide general support to the Influencer Marketing team, gaining exposure to the broader influencer strategy and marketing operations.

Who we are looking for:

• Sales and targets driven mindset - highly motivated to overachieve and can work independently

• Previous experience in sales, digital marketing or influencer marketing role is a plus, recent graduates are encouraged to apply.

• Skilled in time management, able to handle multiple campaigns efficiently

• Eager to take responsibility and ownership of projects

• Passionate about social media and influencers, with potential content creation experience.

What We Offer

• Competitive base salary £30K

• All the tools you need for success, including a MacBook

• Career defining opportunity to scale a brand new acquisition channel, fast

• Work directly with senior leaders in the business

• No egos and a small close-knit team

• Up to 2 days WFH every week

• Discount for KatKin fresh meals

• Annual personal development budget

• All the refreshments you can drink, fresh fruit, cats + dogs in office

To Apply