Influencer Executive

Gear4music Ltd.; York and North Yorkshire; On-site; GBP 35,000 - 55,000; Full time

Benefits offered by this job

Discount scheme across products

Employee Assistance Programme (EAP)

Mental Health First Aiders available

Free parking with electric charging

Job summary

Gear4music Ltd. is seeking an Influencer Executive to grow our presence through strategic influencer and creator partnerships across social media platforms including YouTube, Instagram, and TikTok.

You will identify, recruit, and manage influencers, coordinate campaigns across Gear4music's brands, and ensure campaigns deliver value while staying on budget.

Qualifications

• Experience in influencer marketing or social media marketing.
• Strong understanding of the creator economy and how influencers drive engagement and purchase decisions.
• Excellent organizational skills with the ability to manage multiple campaigns and relationships simultaneously.
• Excellent communication and relationship-building skills, comfortable engaging with creators, agencies, and internal stakeholders at all levels.
• Familiarity with influencer platforms and tools (e.g. CreatorIQ, Grin, Modash, or similar).
• A data-driven mindset with the ability to analyse campaign performance and translate results into actionable insights.
• Knowledge of ASA, CMA, and FTC disclosure requirements for influencer partnerships.
• An active interest in social media platforms and content trends.
• Comfortable working collaboratively across marketing, ecommerce, and brand teams in a fast-paced environment.

Responsibilities

• Identify, research, and recruit influencers and content creators across music, lifestyle, and adjacent verticals who align with Gear4music's brands and audience.
• Build and maintain strong, ongoing relationships with influencers, creators, and their management, acting as a key point of contact throughout campaign lifecycles.
• Support the planning, briefing, and execution of influencer campaigns across multiple brands and product categories, ensuring content is delivered on time, on brief, and on budget.
• Coordinate product seeding, gifting, and sample logistics, working with internal teams to ensure a smooth creator experience.
• Monitor and report on influencer campaign performance, tracking key metrics such as reach, engagement, referral traffic, and revenue impact.
• Manage influencer budgets and ensure all partnerships deliver a strong return on investment.
• Stay ahead of emerging trends in the creator economy, identifying new platforms, formats, and partnership opportunities that could benefit the business.
• Ensure all influencer activity is compliant with relevant regulations and guidelines, including ASA and CMA requirements for disclosure and transparency.
• Maintain and develop the influencer database, ensuring accurate records of contacts, contracts, content deliverables, and performance data.
• Collaborate with social media, content, and brand teams to align influencer activity with wider marketing campaigns and product launches.

Skills

Influencer marketing

Social media marketing

Campaign management

Relationship building

Analytics

Tools

CreatorIQ

Grin

Modash

Job description

Job Description

We are looking for a creative and driven Influencer Executive to help grow Gear4music's presence through strategic influencer and creator partnerships across social media.

As the way customers discover and engage with music products continues to evolve, influencer and creator-led content plays an increasingly important role in driving awareness, consideration, and purchase. This role will be central to identifying, building, and managing relationships with influencers and content creators who authentically connect with our audience across platforms including YouTube, Instagram, TikTok, and beyond.

Working closely with our social media, brand, and ecommerce teams, you will support the planning and execution of influencer campaigns across Gear4music's portfolio of brands. You'll help ensure every partnership delivers genuine value, both for the creator and for the business, while contributing to a scalable, best-in-class influencer programme.

What you’ll be doing

• Identify, research, and recruit influencers and content creators across music, lifestyle, and adjacent verticals who align with Gear4music's brands and audience
• Build and maintain strong, ongoing relationships with influencers, creators, and their management, acting as a key point of contact throughout campaign lifecycles
• Support the planning, briefing, and execution of influencer campaigns across multiple brands and product categories, ensuring content is delivered on time, on brief, and on budget
• Coordinate product seeding, gifting, and sample logistics, working with internal teams to ensure a smooth creator experience
• Monitor and report on influencer campaign performance, tracking key metrics such as reach, engagement, referral traffic, and revenue impact
• Manage influencer budgets and ensure all partnerships deliver a strong return on investment
• Stay ahead of emerging trends in the creator economy, identifying new platforms, formats, and partnership opportunities that could benefit the business
• Ensure all influencer activity is compliant with relevant regulations and guidelines, including ASA and CMA requirements for disclosure and transparency
• Maintain and develop the influencer database, ensuring accurate records of contacts, contracts, content deliverables, and performance data
• Collaborate with social media, content, and brand teams to align influencer activity with wider marketing campaigns and product launches

What we’re looking for

• Experience in influencer marketing, social media marketing, or a related field
• A genuine understanding of the creator economy and how influencers drive engagement and purchase decisions, particularly within music or lifestyle sectors
• Strong organisational skills with the ability to manage multiple campaigns and relationships simultaneously
• Excellent communication and relationship-building skills, comfortable engaging with creators, agencies, and internal stakeholders at all levels
• Familiarity with influencer platforms and tools (e.g. CreatorIQ, Grin, Modash, or similar)
• A data-driven mindset with the ability to analyse campaign performance and translate results into actionable insights
• Knowledge of ASA, CMA, and FTC disclosure requirements for influencer partnerships
• An active interest in social media platforms and content trends, with an understanding of what makes creator content resonate with audiences
• Comfortable working collaboratively across marketing, ecommerce, and brand teams in a fast-paced environment

What we’ll give you

Alongside the benefit of working with a fantastic bunch of talented people, we are committed to providing a well-rounded benefits package that includes development opportunities and support for your wellbeing:

• Generous discount scheme across our full range of music and home entertainment products
• Employee Assistance Programme, offering 24/7 caring & compassionate support across a wide range of areas
• Access to 30 qualified Mental Health First Aiders across the business, demonstrating our commitment to prioritising mental health & wellbeing support as a 'Mindful Employer'
• Free car parking with access to electric charging points
• Our modern office space features an onsite café and bar where we hold regular social events
• Onsite gym and physio with Gear4music discounts & perks
• A relaxed dress code and a great coffee machine to make your day more enjoyable

Plus, the following: employee referral scheme, employer pension scheme, corporate eyecare vouchers, cycle to work scheme, company sick pay scheme, enhanced maternity, paternity & adoption pay and annual flu vaccinations.

If you’re someone who takes pride in creating a secure, welcoming environment and wants to be part of a forward-thinking, technology-driven site from day one, we’d love to hear from you!

We are an equal opportunities employer and welcome applications from all suitably qualified candidates, regardless of age, disability, gender reassignment, marriage or civil partnership status, pregnancy or maternity, race, religion or belief, sex, or sexual orientation, in line with the Equality Act 2010.

If you require any reasonable adjustments as part of the recruitment process, please let us know. A member of our friendly recruitment team will contact you to discuss your needs in more detail and ensure appropriate arrangements are made.

We have an open, collaborative, and friendly culture, and offer a supportive learning environment for people to grow and develop a career with us.