Influencer Director, Influencer Marketing

Viral-Natio; Greater London; Sur place; GBP 120 000 - 160 000; Plein temps

Résumé du poste

Viral Nation in London seeks an Influencer Director to lead influencer marketing initiatives, build strategic client relationships, and drive revenue growth. You will oversee campaigns, creator partnerships, and cross-functional teams to deliver high-impact, data-driven campaigns.

You will manage end-to-end programs, leverage analytics to optimize performance, and collaborate with BI, Product, Sales, and Creative to deliver integratedsolutions.

Qualifications

• 6+ years of experience in digital, social, and influencer marketing across integrated service offerings.
• Proven expertise in strategic planning, business insights, and performance measurement.
• Advanced knowledge of influencer marketing and production strategy, including paid and organic tactics.
• Strong ability to lead high-level client relationships and drive long-term partnerships.
• Demonstrated success in revenue growth and account expansion through strategic recommendations.
• Effective people leader with experience coaching and developing teams.

Responsabilités

• Serve as the day-to-day main contact for key clients and align to goals and KPIs.
• Identify growth opportunities across accounts and drive revenue.
• Lead quarterly business reviews and account vision-setting with analytics mindset.
• Oversee end-to-end campaign execution across influencer, community management, production and events.
• Lead communications with creators for Macro & Mega tiers and ensure strong partnerships.
• Manage campaign pacing, KPIs, optimization, and overall program success.
• Drive elevated brand storytelling and cross-channel integration with analytics insights.
• Lead BI partnership kickoff with measurement frameworks and reporting timelines.
• Own wrap-report workflow and ensure insights are communicated to clients.
• Provide leadership and escalation support to junior staff and foster growth.
• Coach and develop direct reports through feedback and training.
• Partner with Product, Sales, Creative, Finance, and BI for integrated solutions.
• Advocate for client POV while balancing internal delivery requirements.
• Maintain Kantata project data for budgets, resourcing, and timelines.
• Identify and implement AI-driven efficiencies in planning and client-facing materials.

Connaissances

Influencer marketing

Strategic planning

Client relationships

Account growth

Leadership

Cross-functional collaboration

Analytics

Digital marketing

Formation

Bachelor's degree in Marketing

Outils

CreatorIQ

Klear

Tagger

Upfluence

Sprout

Sprinklr

Hootsuite

HubSpot

MS Office

Google Workspace

Photoshop

Canva

Description du poste

Influencer Director, Influencer Marketing

London, England, United Kingdom

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help - our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Position Overview:

Viral Nation is seeking a dedicated Influencer Director with a robust mix of influencer marketing, social media, analytics, content marketing experience. By nature, they are a confident, courageous and strategic leader who excels in building bulletproof relationships with both their clients and their internal team. They are known to bring value to every conversation, provide consultative direction to their clients, and know when and how to challenge the status quo within our ever-changing industry.

Responsibilities:

• Serve as the day-to-day primary point of contact for key clients, owning strategic relationships and ensuring consistent alignment to goals, KPIs, and performance expectations.
• Identify, develop, and surface growth and expansion opportunities across accounts, partnering with CSLs and internal teams to drive revenue and long-term client value.
• Lead strategic planning, quarterly business reviews, success measurement, and account vision-setting, ensuring narratives are insight-driven, performance-focused, and tied to client impact.
• Oversee end-to-end campaign execution across influencer, community management, production, paid social, and events, ensuring flawless delivery across all products and services.
• Lead and oversee creator communications for Macro & Mega tiers, ensuring white-glove talent management, clear expectations, and strong partnership execution.
• Manage campaign pacing, KPIs, optimization efforts, and overall program success to consistently meet or exceed performance benchmarks.
• Drive elevated brand storytelling, creative ideation, insights, and analytics, pushing teams to deliver innovative, differentiated work across a client portfolio.
• Lead the BI partnership kickoff for all key accounts, aligning on measurement frameworks, KPIs, reporting timelines, and success metrics in collaboration with the CSL.
• Own the wrap-report workflow, coordinating with BI, reviewing all reports for accuracy and strategic alignment, and ensuring insights are clearly communicated to clients.
• Provide leadership, guidance and escalation support to Account Supervisors and Account Managers, fostering accountability and growth.
• Coach and develop direct reports by providing regular feedback, training, and guidance, fostering a collaborative team culture that drives strong performance, career growth, and high-quality client delivery.
• Partner cross-functionally with Product, Sales, Creative, Finance, and BI to deliver integrated, scalable solutions for clients.
• Act as the internal advocate for the client’s POV, ensuring their needs, priorities, and feedback are clearly represented across teams while balancing those inputs with what’s required to deliver successful, high-performing campaigns.
• Maintain accurate Kantata project data, ensuring budgets, resourcing, timelines, and tasks are consistently reviewed and optimized.
• Identify and implement AI-driven efficiencies across planning, forecasting, and client-facing materials to improve speed, quality, and scalability.

Qualifications and Skills:

• 6+ years of experience in digital, social, and influencer marketing across integrated service offerings, managing multiple client portfolios with strong business outcomes.
• Proven expertise in strategic planning, business insights, and performance measurement, using data to guide client recommendations, forecasting, and account growth.
• Advanced knowledge of influencer marketing and production strategy, including paid and organic tactics, contract negotiations, content development, and campaign measurement.
• Strong ability to lead high-level client relationships, ensuring alignment to goals, long-term partnership success, and consistent delivery.
• Demonstrated success in revenue growth and account expansion through strategic recommendations and opportunity identification.
• Effective people leader with experience coaching and developing teams to meet client expectations and performance standards.
• Exceptional project management and cross-functional collaboration skills, partnering with planning, creative, production, and media teams to drive results.
• Expert grasp of social platforms, amplification strategies, and cross-channel integration.
• Proficient with influencer management tools (e.g., CreatorIQ, Klear, Tagger, Upfluence), social management platforms (Sprout, Sprinklr, Hootsuite), CRM tools (HubSpot), and presentation software (MS Office, Google Workspace).
• Familiarity with creative tools (Photoshop, Canva, motion graphics) and relevant certifications (Facebook Blueprint, Twitter Flight School, Google Analytics) are a plus.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred; equivalent professional experience will also be considered.

Privacy Policy:

By submitting your application, you acknowledge your data will be processed in accordance with our Privacy Policy.

Compensation Philosophy:

At Viral Nation, compensation is structured, performance-led, and market-aligned. Pay decisions are intentional, based on role requirements, performance, and market alignment by country, and are set to maintain internal pay equity across comparable roles and levels.

Compensation progression is tied to demonstrated performance, expanded scope, and sustained contribution over time, not tenure alone. Employee compensation is reviewed regularly through formal performance reviews and check-ins to ensure alignment with role expectations and impact.

AI in Recruitment:

Viral Nation does not use AI-enabled tools to screen, assess, rank, or select candidates - our hiring teams make all hiring decisions. AI note-taking tools may be used during interviews.

DEI Commitment:

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.