Influencer and Social, Insights Executive

UNAVAILABLE; City Of London; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A creative marketing agency in London is seeking an Influencer Insights Executive to support their influencer strategy team. The role focuses on data analysis, trend spotting, and reporting to ensure impactful campaigns. Ideal candidates will have a passion for influencer marketing and strong analytical skills. This position offers hybrid working and comprehensive benefits including flexible working options and local discounts.

Benefits

Pension

Life Assurance

Private Medical

Income Protection Plan

Reflection Days

Flexible working options

Local discounts

Qualifications

• A genuine passion for influencer marketing, social platforms and internet culture.
• Strong analytical skills and confidence working with data.
• Experience in marketing, social media, research or data roles is a bonus.

Responsibilities

• Support influencer strategy development through research and data analysis.
• Identify the best creators using social media tools.
• Analyze influencer data to inform creative strategies.
• Build reporting frameworks to demonstrate campaign effectiveness.
• Benchmark performance across categories and platforms.
• Collaborate with activation, creative and media teams.

Skills

Strong analytical skills

Genuine passion for influencer marketing

Excellent attention to detail

Familiarity with influencer measurement tools

Proactive and collaborative mindset

Job description

Company Description

OVERVIEW

About Publicis Content

Publicis Content is where culture and creativity collide. We’re a multi-disciplinary content powerhouse built to create what people actually watch, read and share. Working across Influencer, Media Partnerships and Social, we craft content that cuts through the noise for global brands including Mars, PepsiCo and Sky.

We are rapidly growing team based at the iconic Television Centre in West London, plugged into the wider Publicis Media network – but with the agility of a boutique agency.

Job Description

If you love data, culture and creators, this is where it all comes together.

AsInfluencer Insights Executive, you’ll be the analytical heartbeat of our influencer strategy team. Your work will help us find the right creators, measure what matters, and turn insight into action.

You’ll support the Strategy Manager and Director with data analysis, trend spotting, reporting and research – playing a key role in making sure our campaigns land with impact.

Responsibilities

• Support influencer strategy development through research, trend analysis, audience insights and creator discovery

• Use platform and third-party tools to identify the best creators and communities for each brief

• Analyse influencer and social data to inform creative strategy and audience targeting

• Build clear, compelling reporting frameworks that demonstrate campaign effectiveness and business impact

• Benchmark performance across categories, markets and platforms

• Stay close to culture, surfacing trends and insights to keep our strategies ahead of the curve

• Collaborate with activation, creative and media teams, ensuring insight flows throughout the campaign lifecycle

Qualifications

• A genuine passion for influencer marketing, social platforms and internet culture

• Strong analytical skills and confidence working with data

• Familiarity with influencer and social measurement tools ideal

• Excellent attention to detail and organisational skills

• A proactive mindset; curious, collaborative and ready to grow

• Experience in marketing, social media, research or data roles is a bonus

Additional Information

Benefits:In the UK, alongside the core benefits such asPension, Life Assurance, Private Medical,andIncome Protection Plan, we also offer:

• WORK YOUR WORLDopportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS- Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS24/7 helpline to support you on a personal and professional level.Access to remote GPs, mental health support and CBT.Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIESWe provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP&BIRTHDAY DAY OFFYou are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTSThis includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Pagewhich showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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