Individual Giving Manager

The Children's Trust; England; On-site; GBP 35,000 - 50,000; Full time

Job summary

A charitable organization in the UK seeks an Individual Giving Manager to lead fundraising campaigns aimed at enhancing donor relationships and increasing revenue. This role entails managing innovative direct marketing campaigns, developing legacy marketing plans, and conducting detailed campaign analyses. Candidates should be skilled in project management, data analysis, and effective communication to thrive in this dynamic environment. The position offers opportunities for growth and engagement with a meaningful cause.

Qualifications

• Experience in managing innovative supporter campaigns.
• Ability to analyze campaign performance and implement improvements.
• Strong written and verbal communication skills.

Responsibilities

• Plan and deliver impactful supporter campaigns across channels.
• Manage supporter journeys to enhance donor retention.
• Produce and analyze post-campaign reports for continuous improvement.

Skills

Campaign project management

Data analysis

Donor relationship building

Budget management

Creative development

GDPR knowledge

Job description

Individual Giving Manager

The Individual Giving team are a small and ambitious team who sit within Public Fundraising and form part of a wider Fundraising and Communications directorate. The team is responsible for generating around £1m in income a year, through recruiting new donors and building relationships with existing donors, including legacies and mid value supporters. We have ambitious plans for growth and, as part of a supporter marketing remit, are developing more holistic relationships with our supporter base.

Reporting to the Senior Individual Giving Manager, you will take overall responsibility for planning, managing and delivering innovative and impactful supporter campaigns across a range of channels. With the ability to resolve everyday challenges and obstacles independently, you will be expected to deliver a range of Direct Marketing fundraising campaigns through the full creative process, from briefing to concept, through to final delivery, as well as reviewing results and making recommendations. You will also be responsible for developing and implementing legacy marketing plans, utilising channels including direct marketing, digital and events. Alongside this, your role will focus on our mid value programme and producing and developing campaigns and stewardship plans aimed specifically for this audience.

Interview Date: 17 December 2025

If you would like to discuss the role, please contact the Recruitment & Compliance Team, on 01737 365 880 or email :

Duties and Responsibilities

Campaign Project Management

• Plan, manage and deliver innovative and impactful supporter campaigns across a range of channels, including donor development, supporter acquisition and prize led fundraising activities.
• Support the Senior Individual Giving Manager in the setting of budgets and achieve income targets outlined in annual plans.
• Produce, take ownership of and implement medium to long-term product strategies for elements of the development and / or acquisition programmes – delivering all associated campaign activities, assessing the performance of each product against response and income targets, and managing these on an ongoing basis in order to meet or exceed targets.
• Produce clear and succinct briefs to agencies, suppliers and internal stakeholders.
• Use marketing judgement to proof, edit and develop compelling creative, and make sound decisions on proposals and testing plans.
• Work closely with the Data Manager, as well as Supporter Care, Communications, Events and Partnerships Fundraising to successfully deliver campaigns and evaluations.
• Continually test and learn across campaigns to improve performance, consistently looking to improve ROI and lifetime value across the programme.
• Manage contract and campaign agreements with external agencies, ensuring activities are delivered in a compliant way, adhering to GDPR and fundraising regulation including the Code of Fundraising Practice.

Management of Supporter Journeys

• Develop effective welcome and supporter journeys, to help minimise attrition and increase the average lifetime value of donors.
• Ensure that new supporters are thanked and welcomed appropriately, with an emphasis on testing early-stage engagement.
• Support the creation and testing of an integrated supporter journey programme that is segment and channel based, in collaboration with colleagues across the wider Fundraising department.

Reporting and Analysis

• Closely monitor campaign results and provide updates on performance.
• Produce post-campaign analysis reports.
• Work with the Data Manager to develop and update existing reporting mechanisms.
• Make recommendations to improve the performance of future campaigns based on evidence and data.

Legacy Marketing and Administration

• Develop and implement legacy marketing plans utilising channels including direct marketing, digital and events.
• Liaise with the wider Public Fundraising team to brief speakers and identify new speakers or ‘Legacy Ambassadors’ to help promote legacy fundraising at key events.
• Build one to one relationships with potential legacy donors, including taking them on tours of The Children’s Trust to showcase our service provision.
• Management of legacy administration including liaison with solicitors, executors, other charities (who are benefitting from the same estate) and family members.

Mid Value Programme

• Work with Senior Individual Giving Manager to develop and implement the mid value donor fundraising strategy.
• Build and steward relationships with our mid value donors, developing relationships which inspire donors and supports them towards making significant gifts to The Children’s Trust and encourages long-term support.
• Identify and develop mid value prospects, as well as potential major donor prospects from within the mid value cohort for stewardship by the Philanthropy team.
• Collaborate with colleagues to build appropriate supporter journeys for mid value prospects and donors.
• Consider innovative ways of engaging mid value donors and prospects, such as targeted communications and events.

Developing Insight, Product Development, Competitor Analysis and Industry Perspective

• Use existing research and insight, and where appropriate, undertake and commission new projects to derive new / further insight and analysis.
• Identify, research and develop new products, creative ideas and fundraising initiatives.
• Keep up to date with industry developments and act upon direct and digital marketing trends and statistics.

Terms and Conditions

PLEASE NOTE : The Children's Trust Application Form MUSTbe completed and submitted, for your application to be considered. As part of the shortlisting process, gaps in employment will be examined and further explored during the interview process.