Key Responsibilities
- Platform Management & Administration: Owning the day‑to‑day management and maintenance of the HubSpot CRM across all relevant hubs (Marketing, Sales, Service, Operations).
- Workflow Automation: Designing, building, and optimising automated workflows, sequences, custom objects, properties, and automation logic to streamline processes and improve efficiency.
- Data Management & Governance: Ensuring data integrity through regular cleansing, deduplication, enrichment, and standardisation processes, and ensuring compliance with data privacy regulations like GDPR.
- Implementation & Optimisation: Translating business requirements into scalable HubSpot solutions, managing integrations with third‑party platforms (e.g., Salesforce, Zapier, APIs), and monitoring new HubSpot features for implementation.
- Reporting & Analysis: Building and maintaining reports and dashboards to track KPIs, measure campaign performance, analyse ROI, and provide actionable insights to senior leadership and stakeholders.
- Training & Support: Acting as the go‑to expert within the business, providing ongoing training, support, and documentation to internal teams to drive user adoption and best practices.
- Campaign Execution: Supporting marketing and sales efforts by building landing pages, forms, emails, and managing lead scoring and lifecycle stages.
Required Skills and Experience
- Proven hands‑on experience in a HubSpot or CRM‑focused role, ideally 2-3+ years.
- Deep technical expertise in configuring and customising HubSpot across various hubs.
- Strong analytical and problem‑solving skills with an attention to detail.
- Excellent communication and stakeholder management skills, with the ability to translate technical concepts into business‑friendly language.
- Experience with data migration and integration projects.