Hybrid Social Media Manager - Growth & Analytics

Royal Society of Medicine; Greater London; Hybrid; GBP 42,000 - 60,000; Full time

Job summary

Royal Society of Medicine in London seeks a highly analytical, creative Social Media Manager to lead paid and organic social activity, driving brand awareness, audience growth and income. You will focus on platform performance, analytics and adapting content quickly based on results, while ensuring campaigns reach the right audiences across channels.

The role blends strategy development, content creation, and paid campaigns, with hybrid working 2-3 days in the office.

Qualifications

• Experience building a social media content strategy aligned to organisational strategy.
• Strong analytics to benchmark and improve performance.
• Experience planning and delivering paid social campaigns.

Responsibilities

• Develop a social media content strategy aligned to the new five-year plan.
• Audit channels and benchmark performance with prioritised improvements.
• Plan, produce, edit and curate high-quality content.
• Create calendars aligned with trends and audience interests.
• Monitor, analyse and report performance across platforms.
• Grow and engage targeted audiences.
• Plan, deliver and optimise paid social campaigns.
• Use audience insights to refine targeting.
• Leverage platform analytics to optimise content.

Skills

Analytical thinking

Creative thinking

Commercial mindset

Social media analytics

Paid social

Content strategy

Audience segmentation

Job description

Royal Society of Medicine in London seeks a highly analytical, creative Social Media Manager to lead paid and organic social activity, driving brand awareness, audience growth and income. You will focus on platform performance, analytics and adapting content quickly based on results, while ensuring campaigns reach the right audiences across channels.

The role blends strategy development, content creation, and paid campaigns, with hybrid working 2-3 days in the office.