Hybrid Product Designer — AI-Driven, User-Focused

William Hill PLC

Leeds

Hybrid

GBP 45,000 - 65,000

Full time

14 days+

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Benefits offered by this job

Family support: maternity/paternity-le

Perks and discounts

Competitive salary and pension

Health & wellbeing programs

Hybrid working

Healthcare benefits

Job summary

evoke is expanding its Global Product Design team and seeks a Product Designer to own key parts of the design process and deliver user‑centred experiences for major betting and gaming brands, including William Hill. You’ll partner with Product, Engineering and Research to shape solutions and verify ideas with data.

You will design flows, wireframes and polished UI, while contributing to the design system and using AI‑enabled tools to improve efficiency.

Qualifications

Portfolio demonstrating user‑centred problem solving, interaction design, prototyping and high‑quality visual design.
Strong product thinking balancing user needs, business goals and delivery constraints.
Experience using research, usability testing, behavioural insights and product data to guide design decisions.
Proficiency in Figma, accessibility and inclusive design, design systems, and AI-enabled tools in design workflows.

Responsibilities

Take ownership of stages from discovery to validation, delivery and implementation.
Design intuitive, accessible experiences balancing user needs, business goals and technical constraints.
Partner with Product Managers and Engineers to define problems and priorities.
Leverage customer research and product data to inform decisions and opportunities.
Plan and conduct usability testing and translate findings into improvements.
Create user flows, wireframes, prototypes and polished UI designs.
Use rapid prototyping and AI-enabled tools to explore ideas and increase design efficiency.