Hybrid London: Events & ABM Marketing Lead

ABL; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A global leader in innovation is seeking an experienced Events Marketing Manager to oversee the strategy and execution of flagship customer events in the UK. This role demands over 5 years of B2B marketing and event management experience. Ideal candidates will have a proven track record in account-based marketing campaigns, strong communication skills, and a data-driven approach. Work in a hybrid environment, influencing notable events while collaborating across teams.

Qualifications

• 5+ years in B2B field marketing and large-scale event management.
• Proven success in ABM campaigns and multi-channel strategies.
• Strong communication skills to thrive in dynamic environments.
• Data-driven mindset for performance analytics.

Responsibilities

• Drive end-to-end event strategy from planning to post-event analysis.
• Lead field marketing campaigns and sales enablement programs.
• Execute multi-channel outreach and account-based marketing campaigns.
• Collaborate with cross-functional teams to create customer experiences.
• Analyse performance metrics and optimize campaigns.

Skills

B2B field marketing

Event management

ABM campaigns

Multi-channel GTM strategies

Sales enablement

Performance analytics

Strong communication skills

Tools

Salesforce

Marketo

MS Office

Job description

A global leader in innovation is seeking an experienced Events Marketing Manager to oversee the strategy and execution of flagship customer events in the UK. This role demands over 5 years of B2B marketing and event management experience. Ideal candidates will have a proven track record in account-based marketing campaigns, strong communication skills, and a data-driven approach. Work in a hybrid environment, influencing notable events while collaborating across teams.