Hybrid GTM Growth Marketer - Data-Driven B2B Lead Gen

Woozle Research; Glasgow; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading market research firm in Glasgow is seeking a GTM Growth Marketing Analyst to drive inbound and outbound marketing efforts. You will develop campaigns across email and LinkedIn, analyze performance data, and collaborate with the sales team to optimize lead generation. The ideal candidate has 2-4 years of experience in performance marketing and is proficient with various marketing tools. This role offers competitive compensation along with hybrid working options.

Benefits

Highly competitive base salary

Performance-based bonus

Training and learning budget

Qualifications

• 2–4 years of experience in performance marketing, demand generation, or GTM analytics.
• Skilled in tools like HubSpot, Google Analytics, and LinkedIn Ads.
• Confident in running A/B tests and analyzing campaign performance.

Responsibilities

• Develop and execute go-to-market campaigns across multiple channels.
• Analyse funnel performance to identify effective channels.
• Track and optimize campaign performance using CRM tools.

Skills

Performance marketing

Data analysis

Campaign optimization

Lead generation

B2B Marketing

Tools

HubSpot

Google Analytics

LinkedIn Ads

Apollo

Clay

Job description

A leading market research firm in Glasgow is seeking a GTM Growth Marketing Analyst to drive inbound and outbound marketing efforts. You will develop campaigns across email and LinkedIn, analyze performance data, and collaborate with the sales team to optimize lead generation. The ideal candidate has 2-4 years of experience in performance marketing and is proficient with various marketing tools. This role offers competitive compensation along with hybrid working options.