Hybrid Event Marketing Lead: Campaigns & Growth

Warner Bros. Discovery; Greater London; Hybrid; GBP 35,000 - 50,000; Full time

Job summary

A leading entertainment company in Greater London is looking for a Marketing Specialist to develop and implement multi-channel campaigns for events. The ideal candidate possesses strong digital marketing skills, excellent communication abilities, and experience with CRM tools and analytics. This position operates in a hybrid work model, combining remote and in-office duties, ensuring flexibility while supporting business needs.

Qualifications

• Proven experience in marketing, ideally within events or media/publishing.
• Strong understanding of digital marketing channels and tools.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and deadlines.
• Proficiency in marketing automation/event platforms.
• Familiarity with analytics tools.
• Creative mindset with a data-driven approach to decision-making.

Responsibilities

• Develop and implement multi-channel marketing campaigns for events.
• Create compelling marketing copy for various platforms.
• Drive delegate registrations and attendance through targeted strategies.
• Track campaign performance using analytics tools.
• Collaborate with internal commercial teams and stakeholders.

Skills

Proven experience in marketing

Strong understanding of digital marketing channels

Excellent written and verbal communication skills

Ability to manage multiple projects

Proficiency in marketing automation/event platforms

Familiarity with analytics tools

Creative mindset

Tools

Braze

Splash

Adobe Analytics

Job description

A leading entertainment company in Greater London is looking for a Marketing Specialist to develop and implement multi-channel campaigns for events. The ideal candidate possesses strong digital marketing skills, excellent communication abilities, and experience with CRM tools and analytics. This position operates in a hybrid work model, combining remote and in-office duties, ensuring flexibility while supporting business needs.