Hybrid Digital Campaign Specialist (Data‑Driven)

MSD Malaysia; Greater London; Hybrid; GBP 32,000 - 42,000; Full time

Job summary

MSD Malaysia is seeking an Associate Marketeer to translate strategic direction into compliant, insight-led marketing delivery across field and digital channels. You will collaborate with Strategic Marketing, Brand & Customer Marketing, and Digital Marketing to ensure timely, high-quality campaigns.

Role requires experience in marketing, campaign execution, and cross-functional coordination, with a focus on data-driven decision making and adherence to governance requirements.

Qualifications

• Marketing, campaign execution, or commercial operations experience.
• Ability to manage multiple workflows and deadlines.
• Understanding of campaign execution processes across field and digital channels.
• Ability to work with data, dashboards and reporting to support decision-making.
• High attention to detail and commitment to compliance, accuracy and quality.

Responsibilities

• Support end-to-end campaign execution, from planning and setup through deployment, monitoring and evaluation.
• Translate campaign objectives and messaging into clear execution plans, timelines and deliverables.
• Coordinate delivery across field and digital channels, ensuring aligned messaging, assets and customer experience.
• Localise and deploy assets in line with ABPI and governance requirements.
• Manage workflows, approvals, documentation, version control and execution tracking.
• Partner with Digital Marketers on journey setup, publishing, optimisation and test-and-learn activity.
• Ensure campaigns are field-ready and reflect local execution needs through strong collaboration with Brand & Customer Marketing.
• Compile and interpret campaign performance data, identifying insights and improvement opportunities.
• Apply learnings from test-and-learn cycles to strengthen future execution.
• Act as a dependable execution partner, maintaining clarity, pace, organisation and compliance across activities.
• Coordinate effectively with Marketing, Medical, Compliance, Analytics and agencies to enable smooth, compliant execution.

Skills

Campaign execution

Marketing experience

Cross-functional collaboration

Data and reporting

Job description

MSD Malaysia is seeking an Associate Marketeer to translate strategic direction into compliant, insight-led marketing delivery across field and digital channels. You will collaborate with Strategic Marketing, Brand & Customer Marketing, and Digital Marketing to ensure timely, high-quality campaigns.

Role requires experience in marketing, campaign execution, and cross-functional coordination, with a focus on data-driven decision making and adherence to governance requirements.